Because karma's good.

Like if you helped Carol get put on,

and she gets a $60,000 raise,

and gets to move back to San Francisco where family is,

that's just putting good into the world.

So for these, my brothers.

This is the Gary V. Audio Experience.

So this is the time where I think you just kind of go

really selfish and ask your direct question.

So I'll start.

So you know, we're in the training manual space,

documentation, SOP is, and based problem we have is messaging

and how to make it urgent.

Because small businesses want to do anything but sit down

and just write out all their processes.

And I feel like a chameleon with the elevator pitch

and trying to describe what we do.

So I'm curious on how you would hone in on a message

around why a business needs a playbook

or how do you create urgency?

So it might not be urgency.

So let's start with that.

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