How to Become a Supercommunicator (Ask These Questions)

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.7 • 867 Ratings

🗓️ 5 May 2026

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in our communication. We're not asking the right questions.

In today’s episode, we share part of the conversation we had with Charles Duhigg on becoming a supercommunicator. Charles reveals why traditional conversations fail and what you can do differently to spark real engagement. He explains how asking the right questions can shift a conversation from shallow small talk to deep, emotionally resonant discussions.

Want to know how to break through the surface level and start having real conversations? Tune in for practical examples of how to ask deep questions that invite others to open up and share their honest thoughts and feelings.

You’ll learn:

- How to ask deep questions that drive real connection

- The psychology of persuasion and trust-building

- Why most “practical” conversations fail to persuade people

- How emotional conversations impact decision-making

- How to use empathy to lead tough conversations

- The role of vulnerability in creating strong relationships

- Tips for switching from a practical to an emotional conversation

- The secret to making your customers feel heard and understood

Mentioned in the Episode:

Charles’ Book, Supercommunicators: How to Unlock the Secret Language of Connection: https://amzn.to/3Xj0ioW

Charles’ Book, The Power of Habit: Why We Do What We Do in Life and Business: https://amzn.to/4adpO6o

Listen to the Full Episode: https://www.youtube.com/watch?v=S7yot6sWy34

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We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Charles Duhigg:

Website: https://charlesduhigg.com/

LinkedIn: https://www.linkedin.com/in/charlesduhigg/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

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0:00.0	Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about, sponsor the show here at Perpetual Traffic.
0:08.5	Perpetual Traffic puts you in front of thousands of seasoned marketers, CMOs, and agency owners.
0:14.0	So head on over to perpetualorffic.com to apply to be a sponsor of this show.
0:18.6	When you are having a discussion, you're having multiple different kinds of conversations.
0:23.7	Most of them fall into one of three buckets.
0:25.2	Practical, solving problems, ranking plans.
0:27.5	Emotional.
0:28.2	In which case, I don't want you to solve my emotions.
0:30.3	I want you to empathize.
0:31.6	One of the things that we know from studies of psychology, people who are really good communicators, they ask.
0:37.8	You're listening to Perpetual Traffic.
0:41.9	Hey, quick heads up. If you're marketing to marketers, this is where you want to be.
0:47.0	Sponsor Perpetual Traffic and get seen and heard by thousands of seasoned marketers,
0:51.3	CMOs, and agency owners, we get hundreds of thousands and downloads
0:55.0	every single month, all to marketers.
0:58.5	So go to perpetual traffic.com to apply for a spot on the show in Q1 or Q2 of 2026.
1:05.4	Maybe explain sort of the concept behind super communicators and sort of how you got to this point.
1:11.6	So you're exactly,
1:15.8	I mean, obviously the folks who are listening to this are probably super communicators. They're professional communicators, right? People who communicate for a living, even if you're just an
1:21.0	executive in a company that has nothing to do with marketing, it has nothing to do with the internet,
1:25.4	you're still really a communication professional because you're communicating to your direct reports.
1:30.3	You're trying to help people share a vision.
	...

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