How to become a Substack Star with Emily Sundberg

Channels with Peter Kafka

Vox Media Podcast Network

Technology, Tv & Film, Business News, News

4.4 • 585 Ratings

🗓️ 25 June 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

What's the best way to describe what Emily Sundberg does? Substacker? Influencer? Journalist? Brand-builder? Let's go with "yes". And she does a much better job of describing herself in our conversation, where we talk about how she went from being a laid-off marketer at Meta to a one-woman business with a devoted following and a revenue line that’s up and to the right. A very quick primer for those of you haven't heard of Sundberg and her Feed Me newsletter - she’s building a very interesting publishing company that revolves around her reporting, insights and taste, aimed at people who make good money and spend some of it on very nice restaurants, shops and hotels in places like London, LA and New York. My assumption is that a slice of her audience doesn’t do any of that at all — but wants to read about people who do. In olden times, Sundberg might have a column in a glossy magazine - and in fact she spent some time working at places like New York magazine on her way up. Today what's left of the glossy magazine world would love to attach itself to her. It’s a very 2025 proposition. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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1:37.0	From the Vox Media Podcast Network, this is Channels with Peter Kafka.
1:41.3	That is me.
1:42.0	I'm also the chief correspondent at Business Insider.
1:45.1	And today I'm talking to Emily Sunberg, who runs Feed Me, her newsletter about business and
1:50.1	fashion and consumption in New York City, and also very much about Emily Sundberg. A lot of you
1:55.7	have heard about Emily, and some of you like me may have only heard about her recently because
1:59.7	she's been getting a ton of notice in Media Land. It's the kind of notice that generates invitations from Apple to come hang out on campus and get a selfie with Tim Cook. But more than that, Emily is running a thriving one-person business. And maybe that's a model for some people and maybe that's totally unworkable for lots of other folks. To me, that's a
2:17.5	pretty interesting tension, and it's when we talk about a lot in this conversation. Also discussed
	...

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