How To Become A Fintech Founder with Joyce Medeiros

Yo Quiero Dinero

Jannese Torres

Generational Wealth, Wealth, Investing, Budgeting, Equal Pay, Finances, Entrepreneurship, Saving, Financial Literacy, Business, Personal Finance, Personal Finance For Latinas

4.8 • 615 Ratings

🗓️ 11 August 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this inspiring episode of Yo Quiero Dinero, host Jannese Torres sits down with Joyce Medeiros, co-founder of Investrio—a financial platform designed to help solopreneurs master both personal and business money management. From her beginnings as a first-gen immigrant working on Wall Street to taking the leap into the startup world, Joyce shares her journey of resilience, risk-taking, and purpose-driven innovation.

You’ll hear how she pivoted from a failed product launch to building a tool that simplifies finances through color-coded tracking, AI-powered support, and a thriving entrepreneur community. Joyce opens up about navigating the male-dominated finance world, securing funding as a Latina founder, and the sacrifices behind the startup grind. Whether you’re a budding entrepreneur or a seasoned business owner, this episode offers practical tips, hard-earned lessons, and a reminder that experimentation and a supportive community can be the keys to success.

What You’ll Learn in This Episode:

How Joyce went from managing billions on Wall Street to starting her own fintech company.
The importance of pivoting when your idea isn’t working (and how to know when to do it).
The biggest financial mistakes solopreneurs make—and how to avoid them.
How Investrio uses color coding, automation, and AI to simplify money management.
The role of community in entrepreneurship and why human connection still matters in the AI age.
Insights on fundraising, accelerators, and breaking barriers as a Latina founder.

Resources & Links:

📲 Download Investrio: investrio.io
📸 Follow Investrio on Instagram: @investrio.io
💼 Connect with Joyce Medeiros: LinkedIn

Transcript

Click on a timestamp to play from that location

0:00.0	Hi guys, it's Catherine Ryan here, and my podcast is sponsored by Gemini, Google's personal
0:04.7	AI assistant. Listen to this. Hi, Gemini. My husband is a keen gardener, and I want to get him
0:10.0	the best birthday present possible. Give me two unusual ideas. A high-quality Japanese hoary-hoi-hoi
0:15.4	knife. Another idea is a pair of copper garden tools. My husband is more about making the grass look like a sports stadium and he likes power.
0:24.3	Maybe a drone with a high-resolution camera for planning landscaping projects.
0:27.8	He would love a drone.
0:29.1	Thanks, Gemini.
0:30.1	Download the Gemini app today to unlock the power of Google AI on your phone.
0:34.5	Sequences shortened, check responses, compatibility, and availability varies 18 plus.
0:40.8	This week on Yo Kiro Dinero. Tell me about the name, Investria. Where did that name stem from?
0:46.7	What does it mean? I wish I had a good answer for this. There used to be three steps to get out of
0:53.3	credit card debt and to build wealth, the budgeting, planning, and then investing.
0:57.4	That's where the trio came from.
1:00.1	It's so hard to name a company.
1:03.0	Everything's taken.
1:04.1	When you tell your friends, your family, like, hey, guys, I'm going to go, like, quit this mega institution to go and, like, work like work at a startup that could maybe like be a blockbuster, but also could go bankrupt. What was the reaction? Did anybody be like, girl, what the hell are you doing? Everybody said that. What happens oftentimes with entrepreneurs is they get married to an idea and they're like, I'm riding the shit till the wheels fall off. Ma'am, all your tires are flat.
1:28.5	Like, the battery is dead.
1:29.7	Why are we still trying to push this fucking car forward?
1:31.8	How do you accept that and like not dig the whole deeper for yourself?
1:36.2	The data was there and we just had to listen to it.
1:38.6	And that's like what fed our intuition, I think even further.
1:41.7	We're like, yeah, we're going the wrong way.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Jannese Torres, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jannese Torres and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.