How to Be Reliable | Monday Marketing Takes: Uber
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 9 November 2020
⏱️ 15 minutes
🧾️ Download transcript
Summary
This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the Uber VP of Global Marketing, Thomas Ranese. We discuss our takes on the current marketing landscape as well as tips for building strong business infrastructure. Enjoy! Let me know what you thought.
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Transcript
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| 0:00.0 | This is the Gary V. Audio Experience. |
| 0:05.0 | You know, and this was actually the moment where the life of one off for me is the as the brand guy of like |
| 0:10.0 | we have such reach and we're essential service before the term essential was kind of becoming more talked about like |
| 0:17.0 | you know people rely on us for basic transportation and work every single day and you know |
| 0:22.0 | 10,000 cities around the world. So we have an ultimate responsibility to show up in a way that |
| 0:27.0 | assures people that were there for them and they need us assures them they can help them move safely but also partners with governments to make sure we're getting the right information out. |
| 0:35.0 | Thomas, we're super fired up to have you. |
| 0:38.0 | Awesome nice to be here and that's hard act to follow. |
| 0:41.0 | You're going to follow it though brother. I have a lot of admiration for you. We haven't had too much interacting through our years but I'm really excited to have you here and I really do admire a lot of your work. |
| 0:50.0 | Thank you. |
| 0:52.0 | Thank you. |
| 0:53.0 | Why don't we sit the foundation for context just a little personal stuff share about yourself. |
| 0:58.0 | Sure, sure. Yeah, I think Andrea who I've known for many years I think some some rise it well. |
| 1:04.0 | I've had a pretty pretty unconventional past. I often wonder how did I get into marketing? What am I doing here? |
| 1:10.0 | I've done lots of different things in my career from wanting to be an aspiring actor as a kid to |
| 1:16.0 | spending a long time actually in policy and government. I've worked at every level of government city, state and federal, including a student in the Clinton administration. |
| 1:25.0 | And also worked for Elliott Spencer when I was the first. |
| 1:28.0 | CMO for the state of New York didn't know that the I love New York brand was a state campaign and a state asset as a kid who grew up in Brooklyn. |
| 1:36.0 | That was actually the eye opening thing when I sat down with the administration to hear wow the state owns the brand like what can we do with that's pretty exciting. |
| 1:44.0 | I went to the dark side I worked at McKinsey and then banking. |
| 1:49.0 | And then you know, I was the biggest thing you which is the biggest thing you learned from those kind of hardcore institutions. |
| 1:55.0 | Oh, you know that you can do anything if you break a problem down into its pieces. |
... |
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