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BigDeal

How to Be More Successful Than 99% of People | Malcolm Gladwell

BigDeal

Codie Sanchez

Business, Marketing, Investing, Entrepreneurship

4.9 β€’ 972 Ratings

πŸ—“οΈ 21 May 2026

⏱️ 66 minutes

🧾️ Download transcript

Summary

If you want to get ahead of 99% of people, stop doing what 99% of people do. As every great founder will tell you, ownership is what builds real wealth. Come to Main Street Millionaire Live to learn how to buy the right business for you: http://info.contrarianthinking.co/msmlbig-dealWhat if everything you've been told about success is backwards? Malcolm Gladwell has spent decades challenging the obvious. He's the bestselling author of The Tipping Point, Outliers, Blink, and David and Goliath, and host of the Revisionist History podcast. In this conversation, he breaks down the counterintuitive strategies that separate the top 1% from everyone else. From why you should be a big fish in a small pond, to why remote work killed his career before it started, to why the best hires don't think anything is hard at all. In this episode, you'll learn: The running partner rule: why your mentor should be one step ahead, not ten How constraints build strength and why too much comfort kills resilience The feedback framework that works: compliment first, then fix, and why you have to customize criticism person by person Choking vs panicking: the two types of leadership failure and why most leaders fail from overconfidence, not incompetence Pulling the goalie: why we wait too long to take the risk that could save us and how to lower the cost of failure Why ideas are cheap, execution is everything, and the muse doesn't exist ___________ (00:00:00) Introduction: The Big Fish, Small Pond Strategy (00:01:06) The Class Rank Advantage: Why Top Third Beats Bottom Third at Harvard (00:04:00) The Running Analogy: Find Your Training Partner One Step Ahead (00:06:05) The Mentor Myth: Why You Don't Need Malcolm Gladwell's Phone Number (00:07:36) Colleges Are Overrated Status Machines: The You Variable (00:09:37) Desirable Difficulties: The Coddling Problem and Building Resilience (00:12:31) The Interview Question You're Asking Wrong: Hardest Thing vs Happiest Thing (00:15:56) The Pleasure Principle: Why Great Workers Love the Work, Not the Break (00:17:01) Remote Work and The Washington Post: Why Malcolm's Career Wouldn't Exist Without the Office (00:20:12) The Feedback Framework: Compliment First, Then Fix (00:35:45) Choking vs Panicking: The Two Types of Leadership Failure (00:37:28) Leadership Depends on Context: The Air Force vs The Startup (00:42:48) Pulling The Goalie: Cliff Asness and The Risk You're Too Scared to Take (00:57:58) Ron Popeil and The Showtime Rotisserie: Marry Invention with Explanation (01:01:08) The Housing Crisis: Why We're Building Wrong and Zoning Ourselves Into Poverty (00:53:04) Ideas Are Cheap, Execution Is Everything: The Muse Doesn't Exist (01:05:24) Closing: The American Way of Killing and What's Next ___________ MORE FROM BIGDEAL πŸŽ₯ YouTube: https://www.youtube.com/@podcastbigdeal πŸ“Έ Instagram: https://www.instagram.com/bigdeal.podcast πŸ“½οΈ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ πŸŽ₯ YouTube: https://www.youtube.com/@codiesanchezct πŸ“Έ Instagram: https://www.instagram.com/codiesanchez πŸ“½οΈ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID πŸ“° Free newsletter: https://contrarianthinking.biz/3XWLlZp πŸ“š Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ πŸ’° CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

You're way better off at a slightly lesser school where you can excel than you are at the greatest school where you're finished in the bottom of your class.

0:07.0

You want your aspirational targets to be far enough away that they're motivational, but near enough so that the goal is attainable.

0:15.0

If you want to get ahead of 99% of people, stop doing what 99% of people do.

0:19.0

Today's guest Malcolm Gladwell, he's dedicated his career to one message. Get off the beaten path before it beats you up. And we are going to go deep into this, things I've never heard him talk about, just for you. How do we tell people you need to do harder things without them going, okay, older people, you guys don't understand anything. The problem with the question, tell me the hardest thing you've done, is that the person we're most interested in wouldn't be able to answer that question because they wouldn't have perceived it as hard. Maybe a better question is, give me an example of something that makes you happy. Oh, interesting. Do you say something along the lines of, it's better to be a big fish in a small pond than a small fish in a big pond. And I'm wondering, do you think that is true that is better to be exceptional

1:00.6

in a less competitive market than to be sort of normal and a really competitive one?

1:06.6

In an academic context, there are real costs to being in the bottom third of your class.

1:13.8

It's a huge amount of research that just says when you're in the bottom third or the bottom

1:18.4

quarter, whatever, it's psychologically quite debilitating.

1:24.5

And if you're not a strong student to begin with, you're compromising your future,

1:29.5

if you put yourself in an environment where you get overwhelmed. So a good rule of thumb is

1:34.6

choose a place where you can be, comfortably be in the top 30-year class, right? So if you're

1:42.4

a brilliant student, then you, by all means, go to a big, big bond. I mean, you'll be fine, right? So if you're a brilliant student, then you, by all means, go to a big, big

1:46.5

bond. I mean, you'll be fine, right? If you have an IQ of 180, go to MIT, right? You're not

1:51.9

going to get overwhelmed. But if you're a normal person, then choosing the most prestigious school

1:58.7

possible is not a good strategy, right?

2:01.7

Because you're way better off at a slightly lesser school where you can excel

2:06.4

than you are at the greatest school where you're finished in the bottom of your class.

2:11.5

And I think that there is some intriguing evidence that if you're an employer and you're hiring, you're better

2:20.7

off choosing people who are at the top of their class, regardless of where that class was

2:29.0

situated, right? In other words, paying more attention to class rank than you do to the

2:33.2

prestige of the institution.

2:35.9

And there's a number of reasons for that, but it follows in the same logic that being overwhelmed

...

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