What's up guys? Welcome back to build and today I want to talk about the difference

between being a nice leader and being a kind leader.

I want to read this tweet because this really sums up where my head's been at and what I've

been thinking about recently. And the tweet is this.

Niceness is what you do to be liked. Kindness is what you do to be respected. Nice is a social standard.

Kind is a moral standard. This has been very top of mind for me because I've had to make a lot

of decisions recently that don't look nice but are kind. And it's a frame that I've had to keep for myself for a long time

because honestly, it's been something that I've struggled with in business. You know, in my first

two years of business, I don't think I understood what being kind versus being nice was. And so I was

really nice to people, but I wasn't kind.

And being nice is keeping the peace.

Being nice often avoids conflict.

Being nice means we want to keep status quo.

Being nice doesn't win games.

And I don't think I really understood this until my third or fourth year in business that I needed to be kind, not nice.

Because nice doesn't win the game.

Nice doesn't drive things forward.

Nice isn't really honest.

Kind is.

And so what does it mean to be a nice leader, right? Nice leaders, okay, they are often driven by a

desire to be liked. Okay, so they avoid conflict. They always aim to smooth over agreements and they

aim to make everybody happy. Here's the thing. It sounds nice, except there's a hidden cost.

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