How To Be Disruptive, Change Career Paths, & Identify Your Strengths & Weaknesses With DEUX Founder Sabeena Ladha
The Bossticks
Dear Media
4.4 • 15K Ratings
🗓️ 26 September 2022
⏱️ 62 minutes
🧾️ Download transcript
Summary
#499: On today's episode we are joined by Sabeena Ladha. Sabeena is the founder and creator of DEUX, a a raw cookie dough brand that is vegan and gluten-free. Under Sabeena's direction DEUX has skyrocketed and become a massively succcesful brand. On today's show Sabeena discusses how she identified a niche market, disrupted an established category, and changed career paths and how you can to.
To connect with DEUX click HERE
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Transcript
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| 0:00.0 | The following podcast is a deer media production. |
| 0:25.2 | So we launched October of 2020. |
| 0:27.4 | They reached out January of 2021. It was months. |
| 0:30.2 | I was still making the product at my house. |
| 0:32.0 | We didn't even have a manufacturing facility. |
| 0:34.0 | So in Shark Tank reaches out, you're like, holy shit. |
| 0:37.1 | The process is pretty gnarly. |
| 0:38.8 | Meeting with producers, perfecting your pitch, |
| 0:41.4 | creating the set, you create all of that, you pay for all of that. |
| 0:44.5 | 50% of the brands that film don't actually end up airing. |
| 0:48.6 | So you can go through that entire process |
| 0:50.5 | and then your episode could never air. |
| 0:52.0 | All right, guys, welcome back to the skinny confidential him and her show. |
| 0:58.7 | As you know, I have been on Mat leave and I put that in quotes |
| 1:01.9 | because it wasn't like a real Mat leave for the last three months. |
| 1:06.0 | And I have been quietly working on something for the last year |
| 1:10.8 | with one of my favorite brands, Doh, presenting the skinny confidential times Doh. |
| 1:16.8 | If you don't know what Doh is, you have to go on their site eatdo.com. |
| 1:21.4 | It is the best cookie dough you have ever had in your mouth. |
| 1:26.0 | And the great thing about it is there's no egg in it. |
| 1:28.6 | So you can just eat it raw right out of the jar. |
| 1:32.7 | It is so delicious that Zaza got in a fight with me about it. |
... |
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