If you've been following along why I rebranded the podcast year to the art of online business,

you know that this year I've been thinking a lot about the evolution of my business

and how the lens through which I look at my business has really changed a lot

since the birth of my daughter Maya back in December of 2018.

I also came to the conclusion, and this is something I've talked a lot about here

on the podcast in recent months, that, frankly, to be honest with you, I've been doing

you all a disservice by only teaching you one piece of the puzzle of building a truly

impactful business.

And that is, as I've been talking about forever, Facebook and Instagram ads, right?

And again, that's not going to change.

But as I always say, ads are an integral part of the growth of your business.

However, building a truly impactful business, building a seven-figure business, it's easy to overlook, and I certainly did this for a long time, that it's taken me way more than just ads for me to build that kind of business.

And I realized that I wasn't teaching you all of that.

Now, granted, I have been here in the podcast for the better part of last year, but really,

this is the reason why I rebranded this podcast.

So again, ads, especially Facebook and Instagram ads, are a huge piece of the puzzle, right?

But having things like the right mindset, organic traffic, in addition to paid traffic,

scalable offers, knowing how to do a launch, building out a team, becoming the actual

CEO of your business so that you're not doing all the things in your business,

freeing up your time.

And there's a whole lot more to it, right?

These are all essential pieces of the puzzle.

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