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The Art of Online Business

How to Be a Guest On Podcasts in 2020

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 15 January 2020

⏱️ 46 minutes

🧾️ Download transcript

Summary

Today I want to dive into a topic that I think is such a critical piece of growing an online business. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! Po...

Transcript

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0:00.0

Hey guys, today's episode is sponsored by my brand new Facebook and Instagram ad targeting workshop.

0:06.6

It's called How to Attract and Get in front of your exact target audience on Facebook and Instagram.

0:13.7

I'm doing this brand new workshop live Tuesday, January 21st at 9 a.m.

0:20.6

Even if you can't make it live, go ahead and register because

0:23.2

you will get the recording. This is going to be about a two-hour workshop. I'll do as much

0:29.7

live Q&A as there are questions. And so we're going to be diving into things like why your

0:34.7

ideal customer avatar description is not enough when it comes to ad targeting

0:39.7

on Facebook and Instagram.

0:41.1

We're going to be talking about how I research target audiences to ensure that I'm putting

0:45.7

my ads for my business in front of my exact target customers.

0:49.2

I'm going to talk about interest targeting, how to group target audiences when setting up

0:53.3

your ads.

0:54.9

I'm going to dive into quote unquote ideal audience sizes when you're looking for ad targeting. We're going to

1:00.6

talking about custom audiences, lookalike audiences, the number one audience that you need to be building

1:05.5

here in 2020 and why most people won't do it. I'm talking about the do's and don'ts of,

1:11.4

quote, layered targeting. The biggest mistake that I see online entrepreneurs making with

1:16.4

their ad targeting and then also three must have ad targeting strategies. All that,

1:23.1

in addition to live Q&A, like I mentioned. Again, this is going to be on December, December,

1:28.8

excuse me, Tuesday, January 21st at 9 a.m. Even if you can't make it live, go ahead and

1:34.6

register. There will be a recording for those people who register. Rick Mulready.com

1:39.9

forward slash targeting workshop. Again, it's Rick Mulready.com forward slash targeting workshop.

1:46.5

Okay, let's dive into today's episode.

...

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