Hey and welcome back to those who put in the work. I'm Cody Sanchez and this is the Big Deal

podcast and this is a moneymaker. A little bite-sized episode for people who want to make some more

money by building things. You guys are rare. All right, let's get into it this week. So this week

is perfect for how to be a CEO people love, often an oxymoron. And also,

what does it even mean to have your people love for you? Because it is tough love in some ways.

When I think about my business here, I contrarian thinking, and we've been building this bad boy

to have a nine-figure holding company, multiple businesses that do eight figures each, a team that's

locally based. I'd wanted to build

this business different than just about anything else. So when I was in finance and I built

multiple businesses at First Trust and State Street and entourage effect capital and all these

different businesses, in finance, the thing is you have a very small group of people. So, for

instance, Warren Buffett manages a business that does

hundreds of billions of dollars a year with 37 people. And in private equity, that's pretty

similar. So you have these small teams that are super high performing. You really don't have a lot

of entry level or low level talent. People come to you fully baked. You also typically in finance

have very strict incentive structures.

So like if we do this deal and we make money, people make money. And so it's a very direct one-to-one correlation.

This is important because most businesses aren't run this cleanly. And so as I've built a media business, I've realized, oh wow, the way that I build this business has to be totally different.

So obviously I love creating content.

We post like 50 pieces of it across all my platforms.

And if you've ever created content, you know the uphill battle.

It can be to ideate, write, produce, film, video, and then you have to edit it all.

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