You're listening to Podcasting Made Simple.

Hey there, Podcasting Made Simple Live.

I'm so excited to be with you guys today.

And we're going to talk about what's wrong with your downloads.

Is that something that's important to you right now?

That's something that's important to you right now.

I'm going to give you a framework to make sure that you are going through and identifying what's

wrong with your downloads by looking at episodes and understanding what's resonating and not

resonating with your audience. Now before we get started, I need to clear the air. I'm going to be

using a word today that's a word that will at very least, make your eyes glaze over and at worst

make your stomach churn because it is a dirty word in the business world. And that word is

audit. I don't know about you guys, but when I hear audit, I think IRS and I start to quake in my

boots because that's something that's a little scary, right? But when I am saying the word

audit and when you're hearing that word today, I want you

to get excited because auditing in this instance is valuable.

You're taking all the data points that you have in front of you, and you're making informed

decisions based on those data points because you are learning how to audit correctly,

how to audit your podcasting business correctly. And that's such a huge thing. It's something that

separates the good from the great and the great from the best, this auditing process that

you're going to go through because it means one thing. It means

you're listening to your audience. You're listening not to the words that they're telling you.

You're listening to their actions. And we all know that a lot of times actions speak louder

...