How to Audit Your Content in 5 Minutes | Ep. #619

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 April 2018

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #619. Eric and Neil discuss how you can audit your content in 5 minutes. Tune in to hear how you can quickly improve your content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Audit Your Content in 5 Minutes [00:34] Eric likes to use Screaming Frog Spider, an SEO tool that allows him to crawl his website like a search engine would. [01:06] There’s an annual fee, but it’s a great way to audit your content. [01:12] Neil likes to make a list of all his Wordpress content, see which topics are duplicates, then plugs that into Google Search Console. Once he sees which ones are ranking, he will combine the similar posts and update his links. [02:04] This is the quickest way to audit your content and this will increase your rankings. [03:05] Using a tool like AHREFS allows you to do content gap analysis, while also offering a look at your competitors. [03:25] Content auditing doesn’t take long! [03:43] Click flow helps to optimize organic click-through rates to drive your traffic up. [04:12] That’s all for today! [04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to audit your content in five minutes.
1:01.0	So I'll go ahead and kick this off. So the tool I like using to
1:06.0	look at my entire website is Screaming Frog Spider. So it's an SEO tool. It allows
1:11.5	you to crawl your website like a search engine would and then you can also
1:15.0	spot issues with the site as well, but I also like you can look at the structure and there's a whole host of things
1:20.0	you can do. I like looking at that thing first, yes it's a little more complex, but you layer
1:24.2	screaming frog in with another tool like a Google search console for example and you're
1:28.7	armed with a lot of data and you're not paying that much money to begin with. I think
	...

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