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Marketing School - Digital Marketing and Online Marketing Tips

How to Attract Top Marketing Talent | Ep. #344

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 10 July 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #344, Eric and Neil discuss how to attract TOP marketing talent. Tune in to learn how you can easily find the top marketing talent, how to leverage LinkedIn updates for making those contacts, and the importance of communicating who you are (as a company) to potential new recruits. Time Stamped Show Notes: 00:27 – Today’s topic: How to Attract Top Marketing Talent 00:36 – Eric just hired a number of new employees 00:55 – Finding great marketing talent is more difficult than finding a designer 01:25 – Eric blasts his lists every once in while with his jobs page from Workable 01:37 – From the applicant tracking system, Eric can monitor everything 01:51 – What Neil learned in recruiting is that possible recruits want to learn more about your company 02:06 – Create a video about your company 02:29 – Neil goes to LinkedIn to find people in the space and approach them 02:49 – Neil creates a great job description to send to people 03:35 – Most people are on LinkedIn and the best ones aren’t looking for a job 03:50 – Eric would sometimes invite a potential candidate to meet them and get to know them better 04:08 – Check out the Forced Hiring blog post on Growth Everywhere 04:12 – Mark Roberge of HubSpot shared how he hires people 04:42 – Eric and Neil are writing more updates on LinkedIn and Eric edited his profile, adding that he’s hiring 05:03 – There was a guy who reached out to Eric through LinkedIn 05:33 – Create a process and reach out to people 05:40 – Recruiters are useful, too 05:55 – They are worth the time and effort 06:04 – That’s it for today’s episode! 3 Key Points: People want to know about your company and having a video that describes your company makes hiring easier. LinkedIn updates have a wider reach so there’s a higher chance of people finding out that you’re hiring. Find out who are the great recruits from others’ recommendations. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:55.0

Welcome to another episode of marketing school. I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how to attract top

1:00.0

marketing talent.

1:01.0

So in the last couple of weeks, actually, let's see, so this week, three new

1:06.0

employees started for me and then we have two more starting on the paid advertising side in the next few weeks as well.

1:13.6

So the question is, and this question I get a lot

1:16.3

when I do the growth everywhere interview,

1:18.1

always at the very end people are like,

1:19.6

oh, you know, I'm looking for new, you know,

1:20.9

VP of marketing talent, I'm looking for new talent it's just

...

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