This is Help Wanted, the show that makes your work work for you.

I'm Jason Pfeiffer, editor-in-chief of Entrepreneur Magazine.

And I'm money expert Nicole Lapin.

On Tuesdays, Jason and I answer the helpline and help callers solve their work problems.

And on Thursdays, I give you one way to improve your work and build a career or company you love.

And it starts now.

Do you want to attract new business or just better jobs and opportunities or just really valuable relationships with really valuable people?

Well, either way, here is one of the best ways to do it.

Give away your knowledge.

This may sound like a bad idea.

Like, won't people just steal your work and not pay you?

Won't they abuse your time?

But in fact, the opposite is true. When you give away your

knowledge, you build trust and authority, and then people want you more. Today, on Help Wanted,

I will show you how this works and how to use it to your advantage. But to start, I'm going to tell

you about someone who did not do this and how it led to the most awkward interview of my career.

So let's talk about the man who wouldn't give. In about 2009, I interviewed an incredibly successful boxer. I'm not going to name him here, but you know his name. Very, very successful boxer.

One of the world's greatest. And you might think that this sounds fun, at least I guess if you like

boxing, but it was not. I worked at men's health at the time. I was a junior editor at men's

health. So I did this thing that we asked all major athletes, basically what I would do at that job,

which is that I would go to famous people and I would say, hey, could you share one of your

workout routines?

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