How to Attract Customers - Marketing Strategies to Dominate Social Media with Vanessa Lau

Wealthy Way

Ryan Pineda

Business, Entrepreneurship

4.8 • 2.1K Ratings

🗓️ 10 October 2023

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Vanessa, a successful content creator, shared her journey to building a seven-figure business in just a few years.
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Her Youtube channel focuses on topics related to how coaches can earn money through their social media. While working a corporate job, she realized the potential income content creators could earn, prompting her to dive into the world of content creation.

At the start, her YouTube channel didn't take off as expected, and she had to work a part-time job for five months. She experimented with various topics like social media, productivity, and budgeting, but it was a random video about Instagram that unexpectedly gained traction.

Capitalizing on this success, Vanessa launched an Instagram course and earned $200,000 in a year. She refined her focus to Instagram courses for coaches searching for clients and built an automated sales funnel, scaling her income to $200,000 per month.

Vanessa and Ryan discuss how some platforms are excellent for generating traffic, while others generate more sales. In Vanessa’s case, her revenue primarily comes from Instagram posts where she drives sales, while YouTube serves as a platform for search-driven content. Different channels have varying key performance indicators (KPIs), and creators must adapt to their audience's reactions.

She also praises TikTok for its effectiveness in searching for content due to its extensive results and excellent SEO. Vanessa advises newcomers to start with YouTube or Instagram, depending on their goals.

Engaging with comments and encouraging audience interaction is crucial for building a community. Pinning comments on Instagram can incentivize more engagement.

Vanessa believes that perfectionism can hinder progress, advocating for a "good enough" approach.

Ryan and Vanessa discuss personal branding and niche development. Once established in one area, you can expand into other interests while maintaining trust and credibility.

Transcript

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0:00.0	You accelerate your authority, whatever industry you're in, the moment that you do video.
0:04.0	Reels brings in the awareness, but does it actually bring in the sales?
0:07.2	And so I think it's really important for anyone who's starting on social media is to understand
0:12.0	when you start out, like, if you don't know what you're doing, it's going to start off like this.
0:15.6	Then you start niching down, and that's when the money actually is made.
0:19.3	But then once you actually start building a brand, and you start building up authority,
0:24.4	and people know who you are, you have the ability to widen out even more,
0:27.6	because you then become almost like a public figure, like you're a personal brand at this point,
0:31.3	and like anything you kind of touch will probably work because of the brand.
0:36.2	Let's take a business owner. What would you advise them to do right now?
0:38.8	They're not big on any platform?
0:40.2	You're not big on any platform.
0:41.9	Number one, I would pick the...
0:44.3	Today, I've got a content creator you have probably seen all over the place,
0:49.2	actually ran into her at growth video live this week.
0:52.8	And I said, you got to come to the office, and we got to film a podcast,
0:55.6	and she just told me, despite making so many videos and being on so many things,
1:00.4	that this was her first ever in-person podcast, and so I'm pretty blown away by that.
1:05.3	But we have none other than Vanessa Lau. What's up?
1:08.6	Thanks for having me here. Very spontaneous. I'm not used to this, but I'm excited to be here.
1:13.0	You know what's funny? There are so many creators who are like that.
1:16.4	I would say probably the majority, huh?
	...

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