How to Amplify Your Brand With a Book with Chad Cannon
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 18 August 2016
⏱️ 36 minutes
🧾️ Download transcript
Summary
In previous episodes we've talked about the important role a book can have in furthering your career as a speaker. It's a great marketing tool to open more doors and get your foot into and through those doors!
Our guest for today's show, Chadwick Cannon, is here to share his publishing experiences working with speakers and helping them spread their messages far and wide.
On episode 90 of The Speaker Lab, he explains his history in the publishing world, as well as the upside and drawbacks to working with a publishing house.
We also get into what he does with his digital agency today, and the best way to amplify your speaking brand with your book. There's all of that and more on this edition of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- Why you have a built-in distribution channel, and may not even know it!
- What are the pros and cons of self-publishing?
- What does APE stand for and why should you know?
- How to be taken seriously as a self-published author.
- What's the value in a publishing relationship?
- What percentage of proposals are actually picked up by a publishing house?
- Should you ever give your book away for free?
- How and why to peak people's interest in your book during your speech.
- And so much more!
EPISODE RESOURCES
- Chadwick Cannon web site
- The Author Coaching Network
- Chadwick Cannon on Twitter
- What If My Book Doesn't Earn Out?, by Chip McGregor
- Ape, by Guy Kawasaki
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakakerlab.com slash marketing. That's all you got to do is go to the speakerlab.com slash marketing and we'll see you there. What is up, my friend, |
| 0:48.8 | Graham Baldwin here. Welcome back to the speaker lab podcast. Hope you're doing well. I hope you |
| 0:52.8 | having a great day. Hey, today we got a great |
| 0:54.6 | guest for you. I'm excited to share today's Convo with you. Before we do, let me remind you that |
| 1:00.4 | next week, yes, that's right. Next week, you are going to be able to get your free ticket for |
| 1:06.7 | the Speaker Lab Summit. Now, this is something that I've been telling you about for the past few weeks, |
| 1:11.8 | and it is nearly here. We're going to be opening registration for that next week. The summit's |
| 1:17.5 | going to be happening September 12th through the 23rd, but you're going to want to go ahead and grab |
| 1:21.3 | your free ticket. Yes, that's right, free ticket. So you're going to be hearing all about that |
| 1:26.0 | next week. But we are going to have some of |
| 1:29.6 | the best speakers, some of the top speakers in the industry that are going to be part of this event. |
| 1:35.6 | Again, it's going to be totally free. You can watch from the comfort over your home. You don't have |
| 1:38.7 | to travel anywhere. You don't have to get dressed. Putting on pants is optional for this. |
| 1:43.7 | But we've got a great lineup of speakers. So we've got people like Chris Brogan and Dory Clark, Chandler Bolt, Jeff Goines, John Jans, John Corkren, John Lee Dumas, John A Cuff. Lots of Johns in there. We're dropping on you. We'll have Ken Davis, Pam Slim, Pat Flynn, Ray Edwards, Scott McCain, Bob Berg, Dan Miller, |
... |
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