How to Add a Digital Product or Course to Your Offering, with Molly Keyser, Founder of Freedom Creator
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 31 August 2023
⏱️ 43 minutes
🧾️ Download transcript
Summary
"Think about what's a really painful problem you can solve for your ideal client. And then you can ask yourself, what do I think is the best delivery method for getting them that result?" says Molly Keyser.
Molly began her journey with a photography studio in her teens and evolved to master the art of creating and selling digital products, boasting seven-figure annual revenues. In this episode, Molly shares the skills that have helped her create this success - the art of learning from your following, using that knowledge to craft products that they will love, and the power of pre-selling courses.
Molly explains how to persuade prospects by describing your product with the language your ideal clients use themselves. And she shares how she uses tools like Canva to amplify your product’s appeal, making it not just informative but visually captivating.
Molly’s insights will guide you in crafting products that don’t just sell, but meaningfully impact your ideal client!
Key Takeaways:
- When creating digital products, focus on solving a painful problem for your ideal client rather than getting caught up in the type of product to create.
- Before creating a course, send out surveys or host group chats to gather feedback and understand the specific needs of your audience.
- Pre-sell your course by offering live teaching sessions and creating a sense of exclusivity and access to you as the expert.
Quotes:
- "If you don't have an email list, start building one yesterday. Your email list is going to be the lifeblood of your online business. (20:02 | Molly)
- “Here’s the thing, if you feel uncomfortable charging a certain amount, it will never sell.” (35:44 | Molly)
Connect with Molly Keyser:
Instagram: https://www.instagram.com/mollymkeyser
FaceBook Group: https://www.facebook.com/groups/profitablecreatormovement
YouTube: https://www.youtube.com/mollykeyser
TikTok: https://vm.tiktok.com/TTPdpkYrqj/
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Here's the link to my new free course instant workshop. Here ya go! www.profitablecourses.com/class
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. |
| 0:07.0 | You wear so many hats, you burn the men'side oil, pour your heart and soul into everything |
| 0:11.9 | that you do. |
| 0:13.0 | But without a doubt, the journey is worth every single second that you put into it. |
| 0:18.0 | I'm Lindsay Pinchuk, host of the Dearer Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly. |
| 0:29.3 | I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.6 | starting, growing, nurturing, and in some cases, even |
| 0:39.2 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.2 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your own founder goals. |
| 0:57.0 | Welcome back to another episode of Dear Founder. |
| 1:01.0 | As I myself look to expand my own digital offerings, I was beyond excited to find Molly Kaiser |
| 1:06.9 | and to have her agree to come on to the show. |
| 1:09.9 | Wait until you hear her story. She started her |
| 1:12.8 | business as a teenager and has gone on to generate seven figures in revenue per year from her |
| 1:18.9 | digital products. But before we get into today's episode, I wanted to say hi. I'm your host, |
| 1:24.5 | Lindsay Pinchuk, and I have been building brands for nearly 25 years. |
| 1:28.6 | With just a $500 investment, I founded, built, and sold a seven-figure business that reached |
| 1:33.7 | three million people per month. This podcast is my weekly letter to you to inspire you to find |
| 1:40.3 | success through your own entrepreneurial endeavors. It's also the show I wanted 13 years ago when I myself became an accidental female founder. |
| 1:49.3 | If there's anything that you want to hear about or anything that you want me to share to help |
... |
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