Being consistent in doing hard things is actually pretty easy.

And I'm not going to tell you to just be more disciplined.

That actually doesn't work.

It's about following a simple formula that makes you more consistent.

I've built and sold three companies, scaled past 100 million in revenue,

and completed a half dozen Iron Man races.

None of that happens without being super freaking consistent.

And the first step to do that

is deciding who you are. Welcome to the Martel Method. I went from rehab at 17 to building a

hundred million dollar empire and being a Wall Street Journal bestselling author. In this podcast,

I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't

miss anything

by subscribing to my newsletter at martel method.com. You don't have a consistency problem. You have an

identity problem. Ask yourself this question. Who do I need to become to achieve that body weight?

Who do I need to become to be successful? Who do I need to be? See, once you've identified that, then you'll know what to do and what to avoid. Most people say, I want to lose weight versus who do I need to become to lose 50 pounds? Or in my world, I would say release 50 pounds. When I decided to get visible abs, I had to ask

myself that question, who is that? How do they act? How do they show up? How consistent are they? What are their habits? How do they eat when they go to a restaurant, when they travel? So you almost have to act like the person who's got the results before the results ever show up. I used to go to the gym, cool, but I wasn't working out the right way because I didn't have

the identity of the kind of person that would do that. And it's more than that. It's the self-belief.

It's the feeling worthy. And until you flip the identity of the kind of person who would feel

like they deserve, who would feel like they're worth, who would feel almost entitled to that goal,

it's hard to achieve it. And I use the 300% rule. Essentially is have 100% clarity of the identity

of what you want, have 100% belief that you can do it, right? Because you have to believe it.

And then 100% of the time, you got to hold that belief with that clarity. If you can do that,

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