You're listening to the Creating a Brand podcast.

I'm your host, Alex San Felipe, and I am so excited to be kicking off season two, episode one today.

I'm bringing back a familiar voice for this first episode.

His name is Jared Graybiel.

I actually interviewed him in season one episode three,

and if you'd like to learn a little bit more about Jared, I'd highly encourage you to go back and

listen to that episode. It was actually one of our most popular from season one, and it was just

value ad after value ad. So I really encourage you back and listen to that. Before I get into today's topic,

I just want to share some quick stats with you from season one. We peaked at the

790th most popular podcast out of the one million plus podcast. Within the first two weeks,

we hit Top 100 business podcast. Within eight weeks, we hit Top 30 Entrepreneurship Podcast. And Apple

had us featured on new and noteworthy in multiple categories for the entire eight weeks,

which as long as you

can qualify for that section. So I'm extremely thankful for this. I wanted to mention it because I

wanted to say thank you to you and to all the listeners. This would not have been possible without

each and every one of you supporting the podcast by listening to it, sharing with your friends,

and leaving reviews on this podcast. And also a big shout out to the creating a brand community because

you all are really the ones that are helping me make this happen. So thank you, everyone. I say this

is humbly as I possibly can. I'm really honored to be hosting this podcast and so excited about

season two. I've got some great guests lined up. You won't believe some of the names that are on

this podcast now. And I'm just excited about the value they're going to be able to add to your life and to mine as well. So today, I had a very specific topic I want to talk about it. It's something

that came up a lot during season one. I was getting a lot of emails, a lot of messages, people asking

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