To live life in crescendo means to believe that your most important work lies ahead of you,

not behind you. What I think is interesting about that is as you get older and as you watch

other people getting older, you see how that is not the natural way of things in a way that

wasn't obvious when I was young. And you can see that people peak at any various point. I mean, that's in a way the opposite, the opposite of Live Life and Crescendo is peaks at some point. So sometimes people peek in high school, literally, right? That's, that's, you know, they, they were the quarterback or they were, you know, they were the popular person or they, homecoming king and queen or whatever. or whatever like this was the best and that was their peak and they never learn how to adapt that to the next circumstance.

And so they've peaked there or maybe somebody peaks in college.

They're college sports or maybe they got the high GPA or you know and it's the key is not to P.

It's like to have to learn as much as you can at each stage, but to really genuinely believe,

this is about a long journey.

This is about making a higher contribution tomorrow than today and to keep going in that way. And that has already been a very profound idea that was embedded in me young, that I think has already been great, really advantageous to me.

Today we have an incredible guest, Greg McCown. He is a leadership and productivity expert who has

dedicated his career to discovering counterintuitive strategies to achieve success without burnout.

And I want to share personally that I am a huge fan of his best-selling book Essentialism.

This is a book that sold over a million copies, and I've had... I am a huge fan of his best-selling book Essentialism.

This is a book that sold over a million copies, and I've had so many people I've recommended they read this book for the health benefits, but also for the benefits in success in their

career and overall living and successful and fulfilling life.

And really excited. Now, Greg also has a

new book out called Effortless. So we're going to talk today about how to reduce stress, how to

avoid burnout, but really how to work smarter, not harder, so you can achieve more success in every

area of your life. And so Greg want to say, hey, welcome the show.

It's great to be with you, Josh. Thank you. Yeah, you know, as I was starting to read about your book

effortless, and let me touch on essentialism first. You know, that was a, that was a transformative

book for myself and hundreds of thousands, if not millions of others, because I think this idea

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