Welcome to the Graham Cochran show where each week I help you create more money, margin, and meaning in your life.

I'm your host, of course, Graham Cochran.

Let's get into it.

If you're trying to grow your business by getting more clients, more leads, or more followers,

I want you to flip your thinking.

The fastest way to double your revenue is usually to work with fewer people, not more.

And the way you do that is by becoming a premium operator.

Let me show you today three things that premium businesses do that almost nobody else is

willing to do.

Now, I've taught this before, but there's primarily five levers we can pull as a business

owner to raise our income and to get more money in the bank account.

And most business owners, especially newer

business owners or non-mature business owners, is the first lever, which is get more leads. In fact,

that's the one that gets the most attention. And it's the one that allows a lot of people to make

a lot of money selling to people like you and me how to get more leads oh we can

run ads for you oh i can get you to go viral on instagram or ticot i can blow up your youtube channel i

can get you in front of these people these people more leads more leads and i'm again i'm not

opposed to more leads in concept but it it actually becomes problematic. But what blows me

away is that most people don't move past that. They just focus all day, every day, and how can I get more

leads? And there are so many other things downstream that are easier to do, have way more leveraged

results, and actually are way more important to get way more leveraged results,

and actually are way more important to get more leads.

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