What if I told you that your business could be worth two, three, even ten times more without

adding a single customer?

I've sold three companies invested in dozens more and I've seen the same revenue numbers

get completely different price tags.

And the truth is the difference always comes down to one metric most founders ignore.

Most founders think that the way to grow their business is just getting more customers

through the door. But let me tell you, that's just simply not true. The real multiplier is how

much you grow from the ones you already have. Welcome to the Martel method. I went from rehab

at 17 to building a $100 million empire and being a Wall Street Journal bestselling author in this podcast

I'll show you exactly how to build a life and business you don't grow to hate and make

sure you don't miss anything by subscribing to my newsletter at martel method.com

let's start with the question a lot of you might be asking yourself why does this even

matter getting new customers is getting more and more expensive.

And when somebody comes to buy your business, they don't care how many like total customers

you have. They care about how many stay and how much they spend over what period of time.

Here's the facts. It's five to seven times easier to sell to an existing customer than to a

new lead. People are willing

to buy more of what they've already bought. Trying to get somebody to buy from you for the first

time, that's hard. Think about it. Company A, obsessed with new customer acquisition, do like

the ultimate salespeople marketing and they're just like, I'm the best marketer ever. And they're

burning cash on ads. The problem is they get high turn versus company B. Focus on getting the

customers, delivering value. Company A struggles to raise money despite growth. Company B gets acquired

...