How This Meat Snack Company Devoured The Competition And Became A $1 Billion Business
Forbes Daily Briefing
Forbes
4.4 • 18 Ratings
🗓️ 2 April 2026
⏱️ 6 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | When the tax year ends on the 5th of April, valuable tax allowances may be lost simply because people left things too late. |
| 0:08.0 | Thankfully, Vanguard is here to help you make well-consider decisions, not rushed ones. |
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| 0:22.5 | the best chance to grow. Search Vanguard investor to learn more. When investing, your capital is at risk. |
| 0:28.5 | Tax rules apply. Today on Forbes, how this meat snack company devoured the competition and became a |
| 0:36.1 | $1 billion business. |
| 0:38.8 | Over the past few years, Choms has become the fastest growing meat snack in America, |
| 0:44.7 | despite the fact that it couldn't keep up with its customers' enormous appetites. |
| 0:49.4 | Rashid Ali, co-founder and CEO of the Chicago-based snack brand, says, quote, |
| 0:54.7 | we've been living in this endless world of allocation where we can only fill so much of the demand. |
| 1:01.4 | Well, not anymore. Consider Choms Unleashed. This year is the first, Ali says, |
| 1:08.6 | where Choms is up to the challenge and has enough infrastructure |
| 1:11.6 | to produce enough meat sticks to satisfy the estimated 2 million it sells a day. Founded in |
| 1:18.6 | Naples, Florida in 2012, Choms is on track to top $900 million in annual revenue this year, |
| 1:25.6 | according to Forbes' estimates, up from $660 million last year, |
| 1:30.3 | with 10% of the meat snack market. |
| 1:33.3 | Its meat sticks, made with grass-fed and finished beef, venison and antibiotic-free turkey, |
| 1:40.3 | are resonating with consumers seeking on-the-go protein, particularly women, who make up about |
| 1:45.9 | 70% of its customers. |
| 1:48.4 | Chomp's sticks can now be found in some 50,000 retailers, including Walmart, Target, |
| 1:54.2 | Costco, Kroger, Publix, and H.E.B. |
| 1:59.1 | According to Forbes estimates, Choms is worth north of $1 billion, or more if it reaches |
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