How This HVAC Tech Sold $4.1M in One Year (Do This To ACTUALLY Increase Your Sales!) | Zack Reynolds
Next Level Pros
Chris Lee
4.7 • 165 Ratings
🗓️ 12 March 2026
⏱️ 50 minutes
🧾️ Download transcript
Summary
Most techs fail because they lead with a price tag, but Zack Reynolds just proved that slowing down is the fastest way to hit $4.1 million in a single year. We’re diving deep into the exact "front door" psychology he uses to dismantle a homeowner’s guard and turn simple maintenance calls into massive, high-margin victories. If you want to stop being a "parts changer" and start building real authority in the field, this is the masterclass you’ve been waiting for.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/
Transcript
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| 0:00.0 | A $4.1 million year HVAC selling tech is giving us behind the scenes look at his playbook. |
| 0:06.2 | If you have ever wondered, how do these guys do it? |
| 0:08.6 | You definitely don't want to miss this one. |
| 0:10.4 | In this episode, Zach Reynolds, a field tech in Las Vegas, Nevada, walks us through his exact in-home sales process. |
| 0:16.9 | This isn't theory, this is what he does every single day, how he spends the first 30 to 45 minutes building trust without ever talking replacement. |
| 0:24.6 | How he uses pictures and education to let the homeowner reach the conclusion themselves, |
| 0:29.6 | and how he price conditions through stories and not pressure. |
| 0:32.6 | If you're a technician who wants bigger tickets without feeling salesy, |
| 0:36.6 | or an owner trying |
| 0:37.8 | to build repeatable production in the field, the next few minutes are going to be the best |
| 0:42.8 | investment of your year. |
| 0:47.9 | Zach, last year in 2025, you did 4.1 million as an HVAC technician selling down in Las Vegas, correct? |
| 0:56.6 | Yes, sir. |
| 0:57.2 | Cool. |
| 0:57.9 | What would you tell somebody that is looking at getting into the trades or starting as a technician right now? |
| 1:03.6 | What is the number one thing that they need to avoid to get to that level? |
| 1:09.5 | Definitely talking about any sort of replacement or pricing within the first 30, |
| 1:14.8 | 45 minutes of the call. |
| 1:15.9 | 30, 45 minutes? |
| 1:17.1 | Yeah. |
| 1:17.6 | Wow. |
| 1:18.3 | So call, break that down. |
... |
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