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The Rich Somers Report

How This Couple Built the World’s Coolest Mountain Top Treehouse Resort | Seth & Tori Bolt E431

The Rich Somers Report

Rich Somers

Business, Investing

5.01K Ratings

🗓️ 2 December 2025

⏱️ 74 minutes

🧾️ Download transcript

Summary

What happens when you combine hospitality, design, and a vision for something extraordinary? You get Bolt Farm Treehouse—a viral luxury escape brand that scaled from a backyard treehouse into an eight-figure business. In this episode of The Rich Somers Report, Rich sits down with Seth and Tori Bolt, founders of Bolt Farm, to unpack how they built a brand that’s redefining luxury travel—one elevated stay at a time. They dive into: How a single Airbnb in their backyard sparked a nationwide hosp...

Transcript

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0:00.0

Hey guys, real quick, I'm going to be giving away a $1,000 built gift card and a pair of free tickets for you and a plus one to attend our holiday party this December 13th and an exclusive invitation to our private opening ceremony on the water, private chef, live music, and an opportunity to come hang with me and the team.

0:18.0

To enter to win, all you need to do is drop a five-star review and

0:21.3

rating on Apple Podcasts or Spotify, send a screenshot to giveaway at somerscapital.com, and we'll

0:27.8

be selecting lucky winners Monday, December 8th. Now back to the show. So the reason why

0:32.7

Airbnb M-Suit is they're trying to block everyone from using BN B. But here's where I think that's just,

0:39.7

you know, really messed up. The, uh, you can't put B ampersand B. So you have to put B and B,

0:45.0

just like they did. Like, that's just a limitation of URLs. And, and yet, uh, there's so many,

0:51.2

like, boutique hotels and, you know, bed and breakfast places that, like, that's the only way they can show up effectively is to use that. But like they're saying you're saying B&B in the domain name. Yeah, B&B in the domain name. Got it. Got it. So we filed for a trademark. They blocked that and suit us. Welcome to the Rich Summers report where we talk real estate, business, and wealth building,

1:12.5

all while keeping it real.

1:13.8

No fluff, no BS.

1:15.4

I hope that you enjoy the show.

1:21.7

All right, guys.

1:22.9

Welcome to another episode of the report today.

1:26.1

I got a couple special guests doing big things in the unique stays, experiential experiences,

1:32.3

Treehouse game.

1:33.6

They are the founders of Bolt Farm Treehouse all the way out from Tennessee.

1:37.1

I got Seth and Tori Bolt.

1:39.9

Seth and Tori, welcome to the show.

1:41.4

As a lot.

1:41.8

Dude, so I'm going to be here.

1:42.8

Excited for this conversation.

1:44.1

I appreciate you guys coming out. We got connected by Dan Martel, a mutual friend. Dan was just out here about a month ago in the studio, maybe three weeks ago. But appreciate you guys coming out. I'm like shocked. We've been chat for like an hour before hit and play right now. And we have so many synergies. I'm shocked that we have not met before. I know. Yeah. But we have now. So that's good. Yes. Now we're in the game. We're in the game. So, oh my gosh, so much to cover here. We're going to drop so much game for the listeners. But just real quick, like you guys met. This is a unique story that I want to share. Tori, you are a news reporter, and Seth, you were in a band. That's right. Yeah. So how did that even happen? I was in the band, Need to Breathe, for 23 years, just retired. And Tori was, like, working in Houston at, like, a top 10 news station and interviewed the band. And so, like, our actual, our first meeting was on camera. But Rich, I didn't tell you this. I didn't tell you this earlier. So the reason that I interviewed the band was because my boyfriend at the time was a huge fan. Oh my gosh. And I let him come with me to the interview pretending to be like my assistant. The whole point was so that he could meet his favorite band. He is no longer a fan, but Seth got a wife. So it worked out. That is a great interview.

...

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