HOW THIS CAREER CHANGE MADE ALL THE DIFFERENCE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 15 April 2026

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0	We all need pipeline. Pipeline is the fuel of your income. And how do you generate it?
0:06.4	You can sit around waiting for marketing to get your leads. Good luck with that. You can do a lot of
0:11.9	cold calling. We know how well that works. We can do a lot of spamming and gimmicky and copy everybody
0:19.8	on LinkedIn and try their gimmick.
0:22.6	And at best, you're going to get a little bit of attention to give your commercial.
0:27.5	But have you created any curiosity, any interest?
0:31.5	No.
0:32.3	You just got a little bit of time.
0:34.1	That's it.
0:35.2	How would if you were taught how to build an organic conversation with a stranger
0:39.7	that turns into a business conversation? That's what start the conversation, get the meeting does for you.
0:45.8	It's a game changer. It'll fill up your pipeline and it'll give you a lifelong skill to become
0:51.7	great at business. Check it out at B2Brevenue.com.
0:55.2	Let's get into the interview.
0:58.0	Hey, John, thanks for joining us today.
0:59.7	It's where you're getting started.
1:00.6	It gives a little background on yourself.
1:02.3	Absolutely.
1:02.8	Thanks for having me, Brian.
1:04.1	I'm John Silverman, born and raised in New York City, currently living out in the
1:08.7	L.A. area.
1:10.9	I've been Director of Sales at Sky, formerly known as Kensho for about a year
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Brian Burns, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Brian Burns and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.