This building you're looking at looks like a regular building, except it's called Geneva Freeport.

It's in Switzerland. It holds roughly 1.2 million art pieces valued at. Ready? A hundred billion

dollars. Many of the art pieces in there are owned by millionaires and billionaires around the

world who have never seen the art. They've never touched it, but they store it here. The question

is why? And by the way, art historically as known as being the top three most unregulated industries

in the world behind drugs and sex prostitution. But why are so many investors, billionaires,

millionaires buying art? Why are they doing that? We're going to take a deep dive in that topic today.

So here's what we're going to be talking about. We're going to talk about the pros and cons of

investing into art. Who do players are? How big of a market is it? What are the most expensive

pieces? The history of the players. And then at the same time, how do people value art? How do you

look at a piece and say, I think these things were three million dollars. We're going to talk about

all of that today. So first thing we need to know is what is the market cap? Like how much

business is really being done with art? Last year in US, we saw 28 billion dollars of art just

last year. Grow by third. Second place was China at 13.4 billion. Third place was UK at 11.3 billion.

The last 18 years, the top 100 artists, their return has been roughly 8.9% while the S&P

has been roughly 3.4%. So these are some of the data. Now there is no guarantees with art.

There's a lot of good stories. There's a lot of bad stories. There's a lot of ugly stories. I'll

share a couple of them here with you. One of them is imagine buying an art piece that you sell

in 2005 for $10,000. And that art piece 12 years later sells for, you ready? $450 million. That's

this art piece here you're looking at called Savator Mundi. Here's what you need to know about the

story of Savator Mundi. So this art piece back in 1958. Sotheby's had it. They looked at it like,

okay, it's great. They sold it for 45 pounds, not 45,000 pounds, just 45 pounds in 1958.

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