How the Stanley Cup Became the Internet's Favorite Water Bottle
The Journal.
The Wall Street Journal
4.2 • 5.8K Ratings
🗓️ 19 January 2024
⏱️ 21 minutes
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| 0:00.0 | Bella Boy is 18 years old and she lives in Florida. The other day we got on a |
| 0:11.2 | video call and she showed me her collection of water bottles. |
| 0:16.0 | I have all of them here. |
| 0:19.1 | This one is called Iris. |
| 0:21.0 | It's a blue color, and this one's a 30 ounce cup. |
| 0:24.0 | And then I have another 30 ounce and this is called Sizzling Pink. |
| 0:31.0 | I got a lot of these for Christmas. These aren't just any water bottles. These |
| 0:36.1 | are Stanley water bottles, also known as Stanley Cups. Stanley Cups are insulated travel mugs and the most popular style the one Bella has |
| 0:46.3 | 11 versions of is called the Stanley Quincher it costs around 50 bucks. This is the Starbucks Stanley, very sparkly, very pink. |
| 0:57.0 | And if you have a teenager, or have been on social media recently, |
| 1:01.0 | you've probably heard about Stanley Cup's. They're insanely popular right |
| 1:05.2 | now. |
| 1:06.2 | And this one is the 40 ounce. So it's bigger than those other two. |
| 1:11.8 | Here's one of the Valentine's Day ones. It's super cute with a little heart next to the |
| 1:16.5 | logo and the different colors up top by the straw. But the thing I'm like still trying to wrap my head around is like why like it's a cup like why is it such a big deal? |
| 1:29.3 | I kind of laugh about it too sometimes I'm like do I really need 11 cups and it is kind of crazy |
| 1:36.7 | But in a sense it's like if you have interest towards something, you know, it's okay if you like it and if you want to get them everybody has you know things |
| 1:44.9 | are interested in that other people just don't understand and it is like I do think |
| 1:48.8 | it's silly it's a cup but I really do I just I love Stanley cups. |
| 1:52.8 | This type of love from millions of people like Bella has been great for Stanley's business. The company's revenue, according to its |
| 2:05.5 | president, has gone up by a thousand percent in just three years. |
| 2:12.4 | Welcome to the years. |
... |
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