How the Shocking Andrea Riseborough Oscar Nomination Happened

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 25 January 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matt is joined by Dani Weinstein, a veteran communications executive and marketer, to break down the savvy marketing campaign behind Andrea Riseborough’s surprise Academy Award nomination for Best Actress in the movie ‘To Leslie.’ Dani has been in the trenches of Oscar campaigns for years and helps detail how Riseborough’s unique campaign contributed to a nomination. They discuss how social media has changed the modern Oscar campaign and speculate if Riseborough’s nomination playbook has forever changed the strategy of the Oscar campaign. Host: Matt Belloni Guest: Dani Weinstein Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Hi, I'm Issaquanga and I'm Ryan Hunt and we co-host Stadio, a football podcast on the Ring of Podcast Network.
0:06.3	If you like soccer or football, make sure you search for Stadio, a football podcast on Spotify or wherever you get your podcasts.
0:17.2	Adobe Express is the quick and easy create anything app.
0:24.6	It's a game changer for my business, my go-to for creating content. From social posts to images, videos, flyers, whatever I need to stand out.
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0:39.3	Search for Adobe Express to find out more and get started today.
0:46.5	It is Tuesday, January 24th.
0:49.1	Happy Oscar nominations day to all who celebrate.
0:52.0	I'm certainly in that group.
0:53.7	Most people, I think they pay attention
0:55.4	to the Oscars for the first time when the nominations come out. But for a group of marketers and
1:01.0	publicists, the Oscar noms are actually the culmination of months of work campaigning to win the
1:06.6	votes of the 10,000 or so members of the academy. It's actually a nuanced job, just like any
1:11.8	political campaign. There's constituencies to court, a narrative to create, press hits,
1:17.3	hyper-targeted advertising, charm campaigns by the stars who basically travel the world
1:22.4	to film festivals and screenings and parties and perceptions designed to win votes, or at least in this first phase of campaigning,
1:30.0	to just get people to watch the movie in the first place.
1:33.4	At this point, you probably know that.
1:35.2	There's a lot of stuff out there about Oscar campaigns these days.
1:38.3	There's a playbook for this stuff.
1:39.5	It's been going on since the 90s.
	...

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