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Freakonomics Radio

How the San Francisco 49ers Stopped Being Losers (Update)

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 5 February 2024

⏱️ 64 minutes

🧾️ Download transcript

Summary

They’re heading to the Super Bowl for the second time in five years. But back in 2018, they were coming off a long losing streak — and that’s the year we sat down with 49ers players, coaches, and executives to hear their turnaround plans. It’s probably time to consider the turnaround a success.

Transcript

Click on a timestamp to play from that location

0:14.0

Hey there, Stephen Dubner. It's time for a bonus episode. As you may have heard, the Kansas City Chiefs are heading to another Super Bowl, their quarterback Patrick Mahomes, is starting to look like one of the

0:18.6

best quarterbacks in NFL history, but even he is often eclipsed by the team's tight end, Travis Kelsey.

0:25.6

Not just for Kelsey's on-field abilities, which are prodigious, but because he is dating the world's

0:31.8

most enthusiastic new football fan,

0:34.8

who also happens to be the world's most famous entertainer, that's Taylor Swift.

0:40.0

And who will those chiefs be playing in the Super Bowl?

0:43.4

That would be the San Francisco 49ers.

0:46.4

If you are not much of a football fan,

0:48.4

the 49ers might not seem to be as much of a story as the chiefs. But there is a story there, perhaps an even more compelling

0:56.6

one, including a quarterback named Brock Purdy, who was considered such an unlikely NFL prospect that he was the

1:04.0

the very last player taken in his year's college draft.

1:07.0

He was a 260 second pick.

1:10.0

In the NFL, this earns you the nickname,

1:12.0

Mr. Irrelevant.

1:14.1

If Purdy helps the Niners beat the Chiefs in this year's Super Bowl, he will probably earn a better

1:19.3

nickname.

1:20.7

Several years ago, long before Purdy came along, I spent some time in California with the 49ers

1:26.3

as they were embarking on what would prove to be a dramatic turnaround.

1:30.4

I spoke with players, coaches, executives, and others. And that is the bonus episode you're

1:36.2

about to hear with updates as necessary, plus additional tape. And weirdly, a brief mention of Taylor Swift. Most of the players from that

1:46.8

49ers team are gone including the quarterback who was supposed to be their

1:50.9

savior Jimmy Garopolo, but three of the episode's central figures,

...

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