How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 30 July 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2789, we discuss Lakers' investment in LeBron James' son, the use of AI in marketing, the impact of interest rates on the economy, the rise of robot-operated factories, the potential of offshore recruiting, and reselling items on platforms like eBay. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) How the Lakers made a $7.9 million marketing investment with Bronny James (07:30) A unique way fortune 100 brands are using AI for marketing (12:04) Intuit cuts 2,000 employees to invest further in AI (14:04) Powell indicates Fed won’t wait until inflation is down to 2% before cutting rates (15:21) China launches 24/7 factory with 0 live workers (21:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	So the Lakers made a 7.9 million marketing investment with Ronnie James.
0:04.4	If you haven't seen his contract or... Well, first of all, who's Ronnie James?
0:08.4	Ronnie James, a good point.
0:10.0	LeBron James is an NBA all-star player who is one of the best basketball players in the world ever.
0:15.6	Yeah, and he plays for the Los Angeles Lakers.
0:18.4	Bronny James is his son.
0:20.3	LeBron has talked about for many years. His dream is to play in the NBA with his son on the same team not against him but on the same team
0:29.2	Now if you watch basketball, you know the Summer League has been going on,
0:35.0	brawny has not been doing well during the Summer League.
0:38.0	He played one game, shot two for nine, and then he got hurt.
0:41.0	That was it.
0:42.0	Yeah, and when you look at brawny people are
0:45.1	disappointed in his performance but it's not that he isn't an NBA player
0:51.0	or can't be in the future.
0:52.6	He needed to stay in college for a few more years
0:55.8	to build up his skills before potentially going to NBA.
0:59.7	But everyone's like, he shouldn't have been recruited this early in round one he was
1:04.8	picked 50 something no he was round two 55 I think it was round one
1:09.2	55 to either way round two was still early around one he can only go 32 teams okay round two was still early. Around one, you can only go 32 teams.
1:13.8	Okay, round two, he was still too early at 55.
1:17.6	Very early.
1:18.2	And he has a guaranteed four-year contract of $7.9 dollars, so roughly two million a year,
	...

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