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Forbes Daily Briefing

How The King Of Beef Jerky Became A Billionaire

Forbes Daily Briefing

Forbes

Careers, Entrepreneurship, News, Business

4.612 Ratings

🗓️ 24 December 2025

⏱️ 5 minutes

🧾️ Download transcript

Summary

Jack Link’s $4 billion family-owned business is the largest manufacturer of jerky in the world, selling 800 million packages of meat snacks and other products a year. But the company namesake and his son are still hungry for more.

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Transcript

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0:00.0

Here's your Forbes Daily Briefing for Wednesday, December 24th.

0:05.6

Today on Forbes, how the king of beef jerky became a billionaire.

0:11.6

Back in 1985, the Link family's Wisconsin meatpacking business had just gone bankrupt,

0:18.0

and Jack Link was taking his then teenageteenage sons hunting when they stopped at a

0:22.8

convenience store to buy a few packages of jerky. After paying, Link couldn't believe how expensive

0:29.0

it was. Link, now 79 years old, tells Forbes, quote, I said, wow, that's quite a lot of money.

0:41.1

The idea stuck with Link, who soon realized that he could make these products himself, and that he even already had ovens in his shut down plant.

0:47.2

In a rare interview, Link says, quote, so he laid some jerky in there, and it came out just

0:52.4

wonderfully, and that's where it all began.

0:56.0

Using his German immigrant great-grandfather's 1880s recipe, Link's jerky became a hit.

1:02.5

And now as the eponymous brand Jack Lynx, it is the top-selling jerky brand in America.

1:08.7

With $2 billion in estimated annual revenue, and 34% of the U.S. meat

1:13.4

snacks market cornered, the company has made him a billionaire. Today, Jack Link's beef sticks,

1:19.9

and jerkeys are sold across more than 200,000 stores at nearly every major retailer in America,

1:26.3

as well as in 55 countries around the world.

1:29.3

The business manufactures more than 800 million packages of meat products each year.

1:34.4

As the king of the $9 billion in annual sales global meat snack industry,

1:39.7

a hot market that over the past decade has attracted an investor-led frenzy

1:44.0

of an estimated

1:44.7

$1 billion in funding alongside nine-figure acquisitions by large publicly traded companies,

1:51.3

Jack Lynx has withstood the challengers, while a few became major flameouts. Throughout this

1:57.6

rise, Jack's younger son, Troy, now 53 years old, has been navigating the path forward,

...

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