How the GROC narrative motivates me. The primal blueprint is more than just a health and nutrition blog.

You can find thousands of health and nutrition tips online, many of them quite sound.

You can read well-researched and cited articles telling you what to eat, what not to eat,

how to exercise, how not to exercise, and following their advice will give you good results.

The primal blueprint does not enjoy a monopoly on results. A big reason why the primal blueprint

resonates with so many people is that it's not just couched in hard science and useful information.

It tells a story to which all of us can relate on a deep and meaningful level.

Back when I started this blog, I didn't think the idea of Grock would take off. He was just a method

for me to storify the dietary and lifestyle habits of our ancient ancestors. It made writing

easier and more enjoyable. I even worried the people would find it trite, that it might detract from my message.

In time, it became apparent that people really dug the GROC narrative.

I understand why now.

I've always been a big fan of fiction.

I read nonfiction too, of course, but many people are surprised when they hear I probably prefer a good novel

to the latest treatise on the genome. Novels don't relay facts. They reveal deeper truths about

the human experience. They distill the desires we share, the trials we face, the existential

questions we ask. They engage us emotionally.

That's the power of story.

And that's what the Primal Blueprint offers in addition to the actionable, well-researched

information about health, fitness, and nutrition.

The human story.

How do I connect to the GROC narrative?

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