Nick, you know how when you're a journalist that tends to mean spending every morning clicking

through about a dozen or so press releases just to clean out your inbox?

Yeah, there's a guy who was an extra in Pirates of the Caribbean who I get an email about

like once a month who's got an opinion to share about some.

I feel like you should interview him.

You should.

You just consider it.

And at least a few times a month it's something like we hope you're planning to cover a national

diet to me just a birthday or national clean out your virtual desktop day.

Last week I got one that was like hey we know you know it's a national peppermint birthday.

Everybody knows.

Here's what you should be doing to cover it and if we have these experts to talk about

it if you're interested.

And I'm always like who came down from on high and decided that it was national bubble

wrap appreciation day.

I'm going to blame big bubble wrap for that one.

A bunch of bubble wrap moguls sitting on their bubble wrap throes popping their product.

I have looked into it.

Some of these micro holidays a term that I stole from Atlantic writer Megan Garber are

manufactured by industries to sell things.

You're right.

Now some are to my mind, legitimate reminders, the draw awareness to illness or social

...