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Decoder with Nilay Patel

How the @!#$ does advertising work, with Cadillac CMO Melissa Grady

Decoder with Nilay Patel

Vox Media Podcast Network

Business, Technology

4.23.4K Ratings

🗓️ 15 December 2020

⏱️ 61 minutes

🧾️ Download transcript

Summary

Advertising is a huge part of the economy and something we all experience everyday through various mediums. In this episode, Nilay Patel talks with Cadillac CMO Melissa Grady about how advertising has been reinvented by technology — from data-driven insights to new social media platforms to the role of influencers in marketing. They also unpack how modern advertising works and where it's headed in the future.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

When you arrive in the all-new Toyota Crown, every entrance becomes a grand one.

0:06.0

With an available hybrid max powertrain that says,

0:09.0

you always arrive fashionably on time.

0:12.0

Style that says, emphasis on the fashionably.

0:15.0

And presence that says,

0:18.0

you speak softly and everyone listens.

0:21.0

Introducing the Toyota Crown, the car that says so much.

0:26.0

Toyota, let's go places.

0:31.0

Monso Business Banking.

0:33.0

It just works. So you can too.

0:35.0

Join businesses like Target Toyshen by opening a Monso Business account.

0:38.0

What I love about Monso Business account is how easy everything is.

0:42.0

It can be filtered, it can be tagged.

0:44.0

We thought we'd have to manage our business around our banks,

0:47.0

but that's not the case for Monso.

0:49.0

My name is Shun. I am the Found World Target Trition.

0:52.0

Apply in minutes at monzo.com slash business.

0:55.0

To apply, you must be a sole trader or director of a limited company.

0:58.0

UK Business is only terms and conditions apply.

1:01.0

Hello and welcome to decoder.

1:03.0

I'm Neil iPadell, editor in chief of the verge.

1:06.0

And decoder is my new podcast about big ideas and other problems.

...

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