So my wife and I are sitting in a little hole in the wall Chinese restaurant in the city in the south of China called Xia Mun.

And it's this little island, small island city of like 8 million people, and it's directly across from Taiwan.

So if you look at a map of China, look for Taiwan, and then you can

zoom in and find that island. Now, our mouths are burning as we are making our way through

this dish called Hu-Pi la Jiao, which would be tiger-skin peppers translated into English.

Our friends are with us at this table, and it's a hot, humid summer.

So the AC is on in this dining room that we're in inside of this restaurant, and it's blowing,

but the air is so humid that we can see the clouds emanating from the AC and it's not helping as we sweat our way through eating this dish

Now the dish it's peppers green chili peppers actually it's a Hunan dish

Hounan is a province in China and the outside of the peppers are shriveled.

So imagine almost like flash dried vegetables with like a shrivelled outside skin, you know?

And the skin is like somewhat translucent and then underneath that kind of see-through skin is the green skin of the peppers.

And these things somehow underneath all the heat and spice do taste good.

So what does this have to do with your ads?

Let me explain what's going on here and how this relates.

Now, we, I had been used to, I lived in China for 12 years,

by the way, okay? And every now and then new people would come over to China to visit me,

whether it was my parents or my in-laws or just friends that were coming through, or people

who we didn't know who just happened to show up at church one day.

They were visiting for some reason.

Maybe they had a factory down there.

And I would end up treating them to eat.

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