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The Intercooler

How the car media landscape is changing, with Mike Fernie #305

The Intercooler

Dan Prosser and Andrew Frankel

Automotive, Leisure

4.8913 Ratings

🗓️ 16 March 2026

⏱️ 56 minutes

🧾️ Download transcript

Summary

Dan Prosser and Andrew Frankel are joined in the studio by Mike Fernie, automotive YouTuber and engine fanatic. Mike explains how the car YouTube scene has evolved and what it takes to blow up on that platform these days. He also discusses his fascination with engines, from unglamorous stuff like the Volkswagen PD diesel to screaming V12s. 


Mike Fernie on YouTube – https://www.youtube.com/@Mike_Fernie


Find out more about JBR Capital here – https://www.jbrcapital.com 


Use coupon code Ti10 to get 10% off your Supernatural Car Care order – https://supernaturalcarcare.com/ 


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Transcript

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0:00.0

Welcome back to the Intercooler podcast, everybody, the podcast powered by car finance specialist JBR Capital.

0:10.4

We have a guest in the studio today. Mike Fernie, hello Mike.

0:14.4

Hello, thank you having me.

0:15.6

Now, if you've watched any car YouTube in the last couple of years, you've seen Mike.

0:20.8

You fronted a very, very big channel

0:23.5

for a long time, the Drive Tribe channel, Mike. But now you're doing your own stuff.

0:26.8

Yes. How's your own channel going? Really well. If you told me after three months that I'd be

0:32.8

hitting the stats I'm hitting, I would have grabbed your hand. So yeah, I'm very, very happy

0:37.0

going towards 150, very happy.

0:43.5

Going towards 150,000 subscribers, the videos are all doing over 100,000. I'm really happy.

0:48.7

That's quite impressive. It shows, it's happened multiple times in the last couple of years.

0:54.4

You'll get guys fronting big channels. They go out on their own, and because the audience follows them, like you've done,

0:58.0

they very, very quickly grow a big audience,

1:00.1

and the videos start doing really well straight away.

1:03.1

Yeah, absolutely.

1:03.6

There's been loads of really solid templates from other guys.

1:07.9

Alex Kirsten being one of them, James Pumphrey's, the big one from Donut recently. Yeah, these guys are absolutely nailing it. So it's been really nice to be

1:16.9

able to sit back and look exactly what they've done and then kind of apply that to myself.

1:21.0

It's been really scary, but yeah, it's definitely been worth it so far.

1:24.7

Well, good for you. There's lots that we want to talk about. You are a big

1:28.7

engine guy. Andrew's an engine guy. So we'll get stuck into the geekier side of that. Engine stories.

1:35.9

Yeah. We want to talk about some of the things that you've been up to recently. I think a little bit of

...

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