How the 70% Rule Helps You Move Faster, Fail Smarter, and Win Bigger with Kim Perell

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 25 March 2026

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if overthinking is the very thing slowing down the life and business you want most? In this episode, I sit down with entrepreneur and investor Kim Perell on the Powerhouse Women stage to talk about her $235 million exit from a $10,000 loan, the mindset that helped her push through rejection, and why sisterhood is the secret to sustainable success. We dive into the 70% rule for decision-making, how to build a powerful support system, and why your environment can either fuel your growth or hold you back. Tune in to make faster decisions and trust yourself more. Check out our Sponsors: OSEA - Give your skin a rest with clean, clinically tested skincare from OSEA. Get 10% off your first order sitewide with code EARN at OSEAMalibu.com Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at granola.ai/EARN. Northwest Registered Agent - Don’t wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you’re a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 How a $10,000 loan turned into a 9-figure business. 08:30 Why the wrong partnership can cost you money, time, and your peace of mind. 14:15 What is the 70% rule and how does it help you decide faster? 16:30 Tips for making confident decisions even when you don’t have all the answers. 17:45 How do you reframe failure from fear into a growth advantage? 24:30 The 1-year plan mindset to keep you moving forward. 30:00 What is the right way to ask for help? 41:00 Kim’s strategy for taking action even when fear is present. 44:00 Why girlfriends are your greatest safety net. 48:00 The 3 things Kim looks for before investing in a business. RESOURCES Get your copy of Kim’s book “Mistakes that Made Me a Millionaire” HERE! Learn more about Kim’s work HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Kim: @kimperell

Transcript

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0:00.0	I've tried so many skincare products over the years, and I always come back to OCEF because
0:06.9	when I want something that actually changes how my skin looks and feels, it's what I reach for.
0:14.0	Their seaweed-powered clinically tested formulas are designed to deliver visible results.
0:19.3	And I love that they really have something for everyone.
0:22.1	And their whole body care lineup just feels so elevated.
0:25.6	I love their branding.
0:26.7	I love the smell.
0:27.9	It's lavender.
0:28.5	It's absolutely incredible.
0:30.0	One of my absolute favorites is Osea's Andaria algae body oil.
0:34.9	It's one of their bestsellers and a 202525 allure best of beauty winner. And honestly,
0:39.6	I totally get why. It's fast absorbing, non-greasy, and it's powered by hand harvested on
0:45.9	Daria seaweed to deeply hydrate, improve the look of elasticity, and leave your skin looking
0:52.0	radiant with that gorgeous healthy glow that we're all after,
0:55.9	especially with summer coming up. So I have really dry skin, so I'm picky about this part.
1:01.2	And it's become both my morning and nighttime routine. So I love layering it with their
1:06.5	lotion, especially at night, because it just feels so good on my skin. And one of my favorite parts is that
1:12.5	their product, like I said, has that incredible lavender scent that I get so many compliments on.
1:18.2	It feels like this calming, luxurious moment of my day. So what I love most is that the seaweed
1:24.7	infused body oil is clinically tested and designed to deliver visible
1:28.5	results you can actually see and feel. I noticed right away how much more hydrated my skin
1:35.2	looked and how much smoother it felt and that glow that everybody wants is actually immediate
	...

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