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Flipped Lifestyle™ Podcast

How Terry Sold His Membership For $20 Million to Microsoft!

Flipped Lifestyle™ Podcast

Shane Sams

Entrepreneurship, Business

4.9575 Ratings

🗓️ 7 September 2021

⏱️ 57 minutes

🧾️ Download transcript

Summary

In today's episode you'll learn:

How to create a successful membership by teaching your skills to others

How offering multiple pricing tiers in your membership can lead to more sales

Actions begets action; success begets success, and how to make the next decision instead of worrying about best decision

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, y'all. I'm Shane Sams. Thanks so much for listening to the Flipped Lifestyle podcast today.

0:04.7

Super excited to have another amazing member of the flipped lifestyle community onto the show.

0:09.1

And man, do we have a success story for the ages today on the podcast?

0:14.8

My guest today is Flipped Lifestyle community member Terry Dunlap.

0:18.8

Now, Terry has been on the podcast before. We will have a link

0:22.4

to his first episode in the show notes. You may remember him as the hacker turned good.

0:28.5

Back in the 80s, Terry actually, or maybe it was the early 90s, I can't remember exactly when it was.

0:32.4

Terry got arrested for credit card fraud and computer fraud when he was 17 years old. And that led him into technology.

0:39.8

Over the years, Terry started using his, what would you say, skill set for good. And he started

0:45.1

helping the government. He started helping corporations protect themselves from online hackers.

0:50.1

Over the years, that led to a career in training other people to protect corporations from hackers.

0:55.9

And he was doing all kinds of in-person classes.

0:58.1

Then the pandemic hits.

0:59.7

Terry transitioned into online teaching, into online instruction, and building communities around what he was doing.

1:06.0

Well, on our last podcast, I helped Terry rethink about his pricing structure, rethink about how to tier his membership,

1:13.6

how to bundle different packages together. And he was able to turn that into massive growth over

1:19.7

the past year. In fact, he grew so fast that he got the attention of Microsoft. And he just made a deal

1:26.9

with them to sell his company to them

1:29.2

for $20 million. Y'all, you are going to absolutely love this interview. We had a fun time

1:35.7

talking about this entire journey. And I know you are going to be inspired when you see what's

1:41.5

possible. When you put yourself out into the world, when you keep making the

1:46.2

next decision and you don't worry about making the best decision, when you realize that it ain't got to be

...

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