How Technology Is Enabling Archeological Discoveries (w/ Elizabeth Sawchuk and Mary Prendergast) and the Privacy Risks of Eye-Tracking Tech

Curiosity Weekly

Warner Bros. Discovery

Self-improvement, Science, Astronomy, Education

4.6 • 935 Ratings

🗓️ 2 June 2020

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Researchers Elizabeth Sawchuk and Mary Prendergast discuss the surprising discoveries archaeologists are making thanks to new technology. Plus: learn how eye-tracking software can tell you more about you than you think.

Eye-tracking software can tell more about you than you think by Grant Currin

Kröger, J. L., Lutz, O. H.-M., & Müller, F. (2020). What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking. Privacy and Identity Management. Data for Better Living: AI and Privacy, 226–241. https://doi.org/10.1007/978-3-030-42504-3_15
The Privacy-Invading Potential of Eye Tracking Technology. (2013). American Civil Liberties Union. https://www.aclu.org/blog/national-security/privacy-and-surveillance/privacy-invading-potential-eye-tracking-technology
Avi Bar-Zeev. (2019, May 28). The Eyes Are the Prize: Eye-Tracking Technology Is Advertising’s Holy Grail. Vice; vice. https://www.vice.com/en_us/article/bj9ygv/the-eyes-are-the-prize-eye-tracking-technology-is-advertisings-holy-grail

Additional resources from Elizabeth Sawchuk and Mary Prendergast:

Sawchuk, E., & Prendergast, M. (2019, December 23). Archaeological discoveries are happening faster than ever before, helping refine the human story. The Conversation. https://theconversation.com/archaeological-discoveries-are-happening-faster-than-ever-before-helping-refine-the-human-story-128743
Lipson, M., Ribot, I., Mallick, S., Rohland, N., Olalde, I., Adamski, N., Broomandkhoshbacht, N., Lawson, A. M., López, S., Oppenheimer, J., Stewardson, K., Asombang, R. N., Bocherens, H., Bradman, N., Culleton, B. J., Cornelissen, E., Crevecoeur, I., de Maret, P., Fomine, F. L. M., … Reich, D. (2020). Ancient West African foragers in the context of African population history. Nature, 577(7792), 665–670. https://doi.org/10.1038/s41586-020-1929-1
Follow @prendydigs on Twitter https://twitter.com/prendydigs
Mary Prendergast. (2019). Slu.edu. https://www.slu.edu/madrid/academics/faculty/mary-prendergast.php
Springer Verlag. (2020, February 15). Elizabeth SAWCHUK | Doctor of Philosophy | University of Alberta, Edmonton | UAlberta | Department of Anthropology. ResearchGate; ResearchGate. https://www.researchgate.net/profile/Elizabeth_Sawchuk

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Find episode transcript here: https://curiosity-daily-4e53644e.simplecast.com/episodes/how-technology-is-enabling-archeological-discoveries-w-elizabeth-sawchuk-and-mary-prendergast-and-the-privacy-risks-of-eye-tracking-tech

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Transcript

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0:00.0	Hi, you're about to get smarter in just a few minutes with Curiosity Daily from Curiosity.com.
0:05.9	I'm Cody Goff. And I'm Ashley Hamer.
0:08.0	Today you learn about how eye tracking software can tell more about you than you think,
0:12.4	and the surprising discoveries archaeologists are
0:15.1	making thanks to new technology with researchers Elizabeth Saatchuck and Mary Prendergast.
0:20.3	Let's satisfy some curiosity.
0:22.3	Eye tracking software can tell you a ridiculous amount of information,
0:28.0	like almost definitely more than you think.
0:31.0	This was one of those occasional stories where Ashley
0:34.4	literally didn't believe me when I told her about it. I mean I believed you I just
0:38.9	it was so outrageous that I had to do a little bit more digging to find out if some of these things were actually possible because I couldn't yeah okay I didn't believe it
0:50.3	That's okay. Hey, I mean, I don't blame you. It's a lot. And look, this is good to know because eye tracking isn't going away anytime soon.
1:00.0	As we speak, there are smartphones that let you scroll with just a shift of your gaze.
1:05.3	There are VR headsets that will render only the parts of a scene you're looking at.
1:10.0	And there are companies analyzing where customers look on their websites to optimize their marketing efforts.
1:16.0	Eye tracking is the next hot thing in technology, but it's also the next big privacy concern.
1:22.0	And believe it or not, researchers have tried to gleam the next big privacy concern.
1:23.0	And believe it or not, researchers have tried to glean information from eye movements
1:26.7	since the early 1900s, but the technique has really taken off in the last few decades.
1:32.3	Eye tracking has found its way into technologies
1:34.5	we encounter all the time, not just smart glasses or VR headsets.
1:39.6	New software can turn the cameras on your laptop, phone, or tablet into sensors that can peek into your soul,
	...

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