How Technology Has and is Changing the Self Storage Industry with Lance Watkins
Self Storage Income
AJ Osborne
4.9 • 591 Ratings
🗓️ 7 June 2022
⏱️ 45 minutes
🧾️ Download transcript
Summary
Welcome back everyone to the Self Storage Income Podcast!
I’m so excited to share this episode with you all because we have my great friend Lance Watkins on the podcast today. This isn’t his first appearance here on Self Storage Income Podcast and for good reason. Lance is one of the most influential people in the growth and development of the self storage industry.
To start - it's no secret that technology has impacted and disrupted industries in a huge way. This hasn’t only changed those industries forever, it has changed consumer expectations and experience in an equally huge way. So what does this mean for the self storage industry who’s operators are generally speaking, vastly stuck in the 1980’s?
This means that there is massive opportunity to use existing technology to gain a massive competitive advantage over other self storage owners and operators.
In this episode, Lance is going to share what that opportunity looks like and how you can capitalize on it.
You can start here at Tenant Inc - https://www.tenantinc.com/
Thanks everybody,
AJ
Invest with Cedar Creek:
https://cedarcreekwealth.investnext.com/portal/capital_raise/358/
Success doesn’t happen on an island, which is why I’ve launched the CRE Circle. Build your community, your resources, and your commercial real estate investing opportunities. That first or even next deal could be right around the corner. You can learn more about the CRE Circle and sign up here:
Want to pick up my best selling book for free? You got it - just head over to the Self Storage Income website and download your free copy here: https://selfstorageincome.com/
Be sure to go to Selfstorageincome.com to get your free copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Live Oak Bank - liveoakbank.com/incomepodcast
Tenant Inc. - https://www.tenantinc.com/
Cedar Creek Wealth: https://cedarcreekwealth.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | 85% plus of our customers now are acquired via mobile. |
| 0:06.3 | What people have to realize now, well, you don't have to do anything. |
| 0:10.2 | I hope if you're my competitor, you don't because good for you. |
| 0:13.8 | This is your office to your customer, right? |
| 0:17.5 | We all talk about this thing and mobile. |
| 0:20.1 | You're so sick of hearing about it. |
| 0:21.5 | Yeah. But this is your digital office. 100%. |
| 0:25.6 | Welcome to self-storage income and today we are talking about how technology has changed the self-storage industry. Technology has had a huge impact on the |
| 0:41.4 | way we do business, the way customers interact with us, and how we manage our business. So today, |
| 0:48.0 | we have Lance Watkins with us, and he is the founder and CEO of Tenant Inc. |
| 0:55.0 | How's it going, man? |
| 0:56.5 | Well, thank you. |
| 0:57.5 | You have been in the self-storage industry for a long time, |
| 1:01.5 | and you have also been in the tech side of self-storage, |
| 1:05.5 | so you've seen how tech has evolved in this industry, |
| 1:09.5 | both on the customer side as well as the operator side, |
| 1:13.6 | us. |
| 1:14.6 | Walk us through what has happened within self-storage, particularly as it comes to technology. |
| 1:22.6 | Nothing. That's kind of the problem. So, you know, you answered the question really in yourself, |
| 1:30.3 | and you broke into what are our customers doing, you know, and that's really what's |
| 1:38.3 | driven the divide from where our customers are and how our product interacts with them. |
| 1:46.0 | So the evolution of tech has really been a catch-up in our industry, at least in its past probably 10 or 15 years, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from AJ Osborne, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of AJ Osborne and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.