How tech PR works (Brooke Hammerling, founder, Brew Media)

Channels with Peter Kafka

Vox Media Podcast Network

Business News, News, Tv & Film, Technology

4.4 • 585 Ratings

🗓️ 27 October 2016

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brew Media founder Brooke Hammerling talks with Recode's Peter Kafka about how she created a PR firm for some of the biggest names in tech and why she sold it to Sigmund Freud's great-grandson. Hammerling has no plans to leave Brew, however. She says she prefers to work with clients who don't think of her company as hired help, but rather as part of the team. She recounts her experience being verbally attacked by a prominent male tech blogger, but says sexism today is even worse in Hollywood than it is in Silicon Valley. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Today's sponsor is FreshBooks, which makes cloud accounting software that's ridiculously easy to use.
0:05.8	FreshBooks has completely transformed how 5 million small business owners deal their day-to-day
0:09.7	paperwork. They do everything from invoices to expenses to time tracking.
0:12.9	Get a 30-day free trial and start saving time and money at freshbooks.com slash Peter.
0:20.4	The Recode Media with Peter Kafka. That's's me it's powered by digital media i'm here
0:24.9	with brooke hammerling who's got a big smile on her face before we get to brook i want to say
0:28.7	thank you to the folks of digital media who are bringing this episode to you on a very quick
0:33.5	turn around thanks a lot to chris basil he's the guy doing all the engineering to make the stuff work
0:37.3	we're sorry we're late we have some technicalfus, but we're glad we're here.
0:40.9	And while we're being thankful, I want to thank you guys for listening to this thing. I've realized I've been doing this for about a year or so, which means I've been podcasting a lot. You've listened a lot. It's great. Thanks to all the awesome guests. And it's a cool ecosystem, right?
0:53.6	We get awesome guests. We have a good conversation. You guys tell us you like it. We get more
0:57.3	awesome guests. And it's a cool ecosystem, right? We get awesome guests.
0:54.8	We have a good conversation.
0:55.9	You guys tell us you like it.
0:56.9	We get more awesome guests. It's a virtuous cycle. So speaking of awesome guests, here's Brooke Hammerlin. Hi, Brooke. Wow, that's quite an intro. Hello. What do you do, Brooke? What do you do for your... What do you do for... How do you make money?
1:08.9	Aye, aye.
1:09.9	Tell people about yourself.
1:11.7	Conduct the entire interview for me.
1:13.2	Okay, I will.
1:14.1	Can I turn it back? What do you do for... How do you make money? Aye, aye. Tell people about yourself.
1:11.8	So how...
1:11.9	Conduct the entire interview for me. Okay, I will. Can I turn it back on you? Yeah. What do you do? I podcast. Get on podcast for a living. One year, podcasting. Brooke is... Can I say you're in PR? Do you get offended? Yeah, no, I am. I am the founder of a communications company called Brew, and we certainly started in PR, PR for technology
	...

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