How Tax Exemptions Explode E-Commerce Profits w/ Reuben James Mattinson
The Mike Litton Experience
Mike Litton
5.0 • 1.2K Ratings
🗓️ 26 November 2025
⏱️ 41 minutes
🧾️ Download transcript
Summary
Discover how a former science teacher from northern England became one of the most trusted names in global e-commerce tax consulting. In this episode of The Mike Litton Experience, Mike sits down with Reuben James Mattinson, founder of RJM Tax Exemption, ranked #1 on TrustPilot for U.S. tax-consulting reviews.
Reuben shares his incredible journey—from growing up in the Lake District, becoming a physical therapist, pivoting into teaching, then launching a massively successful e-commerce tax consultancy that helps entrepreneurs boost margins by up to 30% simply through proper tax exemption.
You’ll learn:
How to legally eliminate sales tax on inventory
The mindset shifts required to scale an online business
Why understanding AI-driven SEO is now the competitive advantage
Real-world case studies of e-commerce sellers who turned 7% savings into massive profitability
How human connection still wins in a tech-saturated world
Reuben also shares insights on the future of e-commerce, the rapid rise of AI as a search engine, and how entrepreneurs can avoid being left behind.
If you’re an entrepreneur, Amazon seller, dropshipper, TikTok Shop seller, or someone ready to start an online business—this episode could literally save you thousands.
Book a free consultation with Reuben’s team: RJMtaxexemption.com
Subscribe to the channel to support the show and never miss insights from inspiring guests.
Your subscription helps us grow and continue bringing powerful conversations like this one.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I had to contact loads of law firms and accountancy firms and try and work out all of the |
| 0:04.2 | sales tax and tax implication headaches and realized these people were overcharging me and they |
| 0:10.3 | were fairly under kind of experienced because being an e-commerce sell, you're selling across to every |
| 0:16.8 | state. So I got really frustrated with that. Having something that just looks nice or feels nice, |
| 0:21.5 | often isn't enough in this industry. And then I think the absolute key is to have a really good |
| 0:29.2 | concept of marketing and advertising and knowing how to go about that, whether it's utilizing |
| 0:34.6 | influencers on TikTok shop, which we've talked about, |
| 0:42.8 | whether incentivized, and you can get then a great influx of traffic for a very low amount of investment, or even maybe with none until you've sold because it's a commission-based contract. |
| 0:47.4 | So how do you make, as an e-commerce entrepreneur, how do you make your marketing AI friendly? |
| 0:58.7 | So, yeah, I mean, we are very fortunate. We work with a very brilliant SEO company. |
| 1:07.6 | They're called Coalition Technologies. I'll just give them a shout out because they deserve it. |
| 1:12.2 | And they have an amazing team. So thankfully, you know, I have some smarts about it, but I let them |
| 1:18.2 | do what they do best. And what they do best is following the trends of what is working with |
| 1:25.7 | their hundreds of clients and what isn't when they're |
| 1:27.8 | kind of structuring websites in a certain way. |
| 1:30.8 | Did you know there's a technology that's actually an app on your phone that uses sound |
| 1:35.2 | waves to tell your brain what you want your brain to do? |
| 1:38.7 | We had a young man that was a guest on our podcast, the Michael Lidding Experience, who had a traumatic |
| 1:43.6 | brain injury. He was sleeping three hours a night. He's usingitton Experience, who had a traumatic brain injury. |
| 1:44.5 | He was sleeping three hours a night. He's using Newcomb now and he's sleeping more. |
| 1:48.7 | Go to Newcom.com, Mike 15 promo code. |
| 1:52.3 | Newcom promo code Mike 15 for an extra 15% off. Go today. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Mike Litton, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Mike Litton and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

