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The Mike Litton Experience

How Tax Exemptions Explode E-Commerce Profits w/ Reuben James Mattinson

The Mike Litton Experience

Mike Litton

Careers, Kids & Family, Business, Parenting

51.2K Ratings

🗓️ 26 November 2025

⏱️ 41 minutes

🧾️ Download transcript

Summary

Discover how a former science teacher from northern England became one of the most trusted names in global e-commerce tax consulting. In this episode of The Mike Litton Experience, Mike sits down with Reuben James Mattinson, founder of RJM Tax Exemption, ranked #1 on TrustPilot for U.S. tax-consulting reviews. Reuben shares his incredible journey—from growing […]

Transcript

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0:00.0

I had to contact loads of law firms and accountancy firms and try and work out all of the

0:04.2

sales tax and tax implication headaches and realized these people were overcharging me and they

0:10.3

were fairly under kind of experienced because being an e-commerce sell, you're selling across to every

0:16.8

state. So I got really frustrated with that. Having something that just looks nice or feels nice,

0:21.5

often isn't enough in this industry. And then I think the absolute key is to have a really good

0:29.2

concept of marketing and advertising and knowing how to go about that, whether it's utilizing

0:34.6

influencers on TikTok shop, which we've talked about,

0:42.8

whether incentivized, and you can get then a great influx of traffic for a very low amount of investment, or even maybe with none until you've sold because it's a commission-based contract.

0:47.4

So how do you make, as an e-commerce entrepreneur, how do you make your marketing AI friendly?

0:58.7

So, yeah, I mean, we are very fortunate. We work with a very brilliant SEO company.

1:07.6

They're called Coalition Technologies. I'll just give them a shout out because they deserve it.

1:12.2

And they have an amazing team. So thankfully, you know, I have some smarts about it, but I let them

1:18.2

do what they do best. And what they do best is following the trends of what is working with

1:25.7

their hundreds of clients and what isn't when they're

1:27.8

kind of structuring websites in a certain way.

1:30.8

Did you know there's a technology that's actually an app on your phone that uses sound

1:35.2

waves to tell your brain what you want your brain to do?

1:38.7

We had a young man that was a guest on our podcast, the Michael Lidding Experience, who had a traumatic

1:43.6

brain injury. He was sleeping three hours a night. He's usingitton Experience, who had a traumatic brain injury.

1:44.5

He was sleeping three hours a night. He's using Newcomb now and he's sleeping more.

1:48.7

Go to Newcom.com, Mike 15 promo code.

1:52.3

Newcom promo code Mike 15 for an extra 15% off. Go today.

...

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