4 • 1K Ratings
🗓️ 13 December 2025
⏱️ 4 minutes
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| 0:00.0 | This year, it may not be the Grinch who threatens to steal Christmas. |
| 0:04.0 | It could be tariffs. |
| 0:06.0 | By some estimates, almost 90% of Christmas decorations and artificial Christmas trees are made in China and subject to President Trump's tariffs. |
| 0:15.0 | According to an analysis by a lending tree, if this year's tariffs were in place last year, it would have increased |
| 0:22.6 | consumer costs by $28 billion. |
| 0:25.6 | That's about $130 per shopper. |
| 0:28.6 | Nathan Gordon is president of Christmas Central and online retailer of seasonal products. |
| 0:33.6 | Mr. Gordon, what effect are you seeing of the tariffs in your business? |
| 0:42.9 | Well, first and foremost, we're seeing prices are up across the board, and our company's doing the best we can to mitigate those prices. But we're also seeing almost a tale of two different |
| 0:50.0 | economies here, where the higher-end spenders and higher-end items are selling at their normal pace. |
| 0:57.0 | And then we're seeing almost a drop in sales of the middle-tier products and seeing people |
| 1:03.0 | shift to the lower-end products. |
| 1:06.1 | You say you're trying to mitigate these higher prices or higher costs. |
| 1:09.7 | What are you doing? |
| 1:12.6 | Well, over the past summer, we have found ways to be more efficient in our operations so we could pass those savings |
| 1:17.6 | onto the consumer. And then ultimately, our company is trying to just absorb as much of them as we can. |
| 1:25.4 | Now, some retailers had stockpiled inventory before inauguration day. |
| 1:30.4 | Were you able to do that? We did about as much as we can, but we're not a big box retailer. |
| 1:36.2 | We are still a family-owned business, so we don't have as deep of pockets as the big box retailers |
| 1:41.9 | to bring in that sheer amount of goods and have them sit |
| 1:44.7 | for nine, ten, eleven months. You talked about sort of the two tiers of customers you're |
| 1:49.2 | seeing. A lot of polls showing people worried about affordability, worried about high prices. |
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