How supply chain transparency can help the planet | Markus Mutz

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4.1 • 11.9K Ratings

🗓️ 15 January 2020

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Given the option, few would choose to buy products that harm the earth -- yet it’s nearly impossible to know how most consumer goods are made or where they’re sourced from. That’s about to change, says supply chain innovator Markus Mutz. He shares how he used blockchain technology to track Patagonian toothfish on their journey from ocean to dinner plate -- and proved it’s possible to offer consumers a product they can trust.

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Transcript

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0:00.0	This TED Talk features supply chain expert Marcus Mutz, recorded live at TED at BCG 2019.
0:10.4	In almost all aspects of our lives, we have perfect information available instantaneously.
0:17.8	My phone can tell me everything about my finances, where precisely I am on a map, and the best way to my next destination, all with the click of a button.
0:27.9	But this availability of information and transparency almost completely disappears when it comes to consumer products.
0:35.8	If you go to the seafood counter at your local supermarket,
0:39.3	you can probably choose between several different types of fish.
0:43.3	But chances are they won't be able to tell you who caught the fish,
0:47.3	where precisely it was caught,
0:49.3	whether it is sustainable to catch it there,
0:51.3	and how it got transported.
0:53.3	And that holds true for almost everything we buy,
0:57.0	every can of soup, every piece of meat, every t-shirt.
1:01.0	We as humans right now are destroying the only thing we really need to survive,
1:07.0	our planet.
1:08.0	And most of the horrible problems that we're facing today,
1:11.5	like climate change and modern slavery and supply chains,
1:14.9	come down to decisions.
1:17.2	Human decisions to produce something one way and not another.
1:22.5	And that's how we as consumers end up making decisions
1:26.6	that harm the planet or our fellow humans
1:29.3	by choosing the wrong products.
1:32.8	But I refuse to believe that anybody here in this room, or frankly, anybody on this planet
	...

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