How Sugarfina Built a Multi-Million Dollar Candy Empire For Adults | Scott LaPorta and Payton White

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Careers, Entrepreneurship

4.9 • 1.9K Ratings

🗓️ 17 August 2023

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Playbook, I sit down with Scott LaPorta and Payton White, CEO and Director of Marketing of Sugarfina. We talk about Scott acquiring the Sugarfina brand, the cult following they’ve built, and the existing collaboration opportunities with the brand today. Scott talks about the importance of structuring a deal correctly and what they learned from operating during the pandemic. Payton concludes by going over their collaborations with live events and how they navigate their marketing strategies.

Transcript

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0:00.0	This is The Playbook.
0:05.6	This is Dave Meltzer with Entrepreneurs The Playbook here from the greatest stadium ever
0:09.8	created.
0:10.8	That's a billion dollar screen behind us and I have the next billion dollar company with
0:15.0	Scott Laporta here and of course Peyton White.
0:18.3	She's the director of marketing and the CEO of what?
0:21.1	That's right.
0:22.1	Sugar Fina.
0:23.1	It's about to get sweet in here.
0:24.4	Welcome to The Playbook.
0:25.4	Thank you.
0:26.4	Happy to be here.
0:27.4	I am so excited to have you because I am a deal maker.
0:30.2	I am an optimist and I believe that business can be easy and it's about where you buy.
0:38.0	And I saw The Deal with Sugar Fina in 2019 and I was kicking myself going, how come I
0:44.1	don't know Scott Laporta?
0:45.4	This guy is a genius.
0:47.0	That is such a great asset to purchase so much potential and when we can find a great
0:52.0	asset that may have not been managed correctly.
0:54.9	It provides great opportunities, huge options and no pun intended touches of flavor, not
1:02.3	favor.
1:03.6	What was it about The Deal that was so exciting to you back in 2019?
	...

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