How Successful Brands Launch, Source, and Dominate on Amazon w/ Casey Gauss
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 9 July 2018
⏱️ 48 minutes
🧾️ Download transcript
Summary
Casey Gauss gave brilliant talk about HOW brands are currently crushing it selling products on Amazon at the Capitalism Conference this past winter.
The CEO of Viral Launch, he’s all about sourcing, launching, and dominating your way to success. If you missed CapCon, now’s your chance to catch up on his awesome tips, including:
Killer hack: Be the best at everything
Source the best materials. Have the best branding. Write the best ad copy. Engage the best influencers. If you can come out of the gate with the best possible product and the best possible marketing you can give it, you’ll stun the marketplace.
Watch out for crowded spaces
If there are a number of established players in a product space with 4.5 star ratings, you might be in for a rough time if you try to go up against them. Sure, you might be able to craft a product worth at least 4.7 stars, but that’s not going to make a difference in the eyes of your average consumer.
Split testing can be your best friend
Why go all-in on one marketing strategy if another one might be just as good, or better? Take advantage of split testing to see what the market responds to better, so you can make more effective use of your marketing spend.
It was great hearing Casey Gauss’s talk!
Key takeaways:
- Being the best at everything is one way to win
- Avoid crowded markets, and
- Use split testing
Connect with Ryan
Find more amazing podcast discussions on FreedomFastLane.com.
Connect with Casey
FInd out more about Casey’s company at https://viral-launch.com/.
- On Twitter
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You know, missing a keyword like this could literally cost you thousands to tens of thousands of dollars a month. |
| 0:05.4 | I cannot express how important a well-optimized listing is. |
| 0:09.3 | If you don't have a well-optimized listing, it's going to hurt your ability to rank, to sustain rank, to drive condiversions. |
| 0:15.4 | It's going to be a mess. |
| 0:25.6 | You're listening to Freedom Fastlane presented by Capitalism.com. This is the show about building businesses and investing the profits so that you can live |
| 0:30.6 | life on your terms. |
| 0:36.6 | Hey, FastLiners. |
| 0:40.3 | This is Casey Goss's presentation from the Capitalism Conference. |
| 0:45.3 | Casey is the CEO of Viral Launch, a popular software and service company that serves brands |
| 0:52.3 | on the Amazon marketplace. |
| 0:55.0 | In this talk, he shares some of his insights he has seen in what has led many successful |
| 1:00.6 | brands to dominate on Amazon. |
| 1:03.7 | Enjoy. |
| 1:04.7 | All right, what's up, guys? |
| 1:10.7 | I want to just jump in. So I selected a topic that is pretty broad, |
| 1:15.5 | how successful brand source launch and dominate. It's a broad range of topics. And so there's |
| 1:21.0 | quite a few slides in here. I don't go super deep on anything. I try to give some tips kind of on each |
| 1:26.5 | topic that I am covering. So anyways, |
| 1:29.4 | yeah, let's just jump in and get going. So to get everybody a little bit excited, one, I can't |
| 1:35.1 | see if they're in here. But this event, I met two guys. They're 20 years old. One of them is |
| 1:40.8 | still in college. And after one year on Amazon, they did $10 million. |
| 1:45.0 | Insane. |
... |
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