Learn all about the power of studying competitor reviews in order to make a new listing or edit your mature listing and how you can do that with Helium 10.

How's it going, everybody?

This is the Serious Sellers podcast by Helium 10. I'm your host,

Bradley Sutton. I'm joined by my co-host here, Sean, how's it going today? It's very good,

and I'm feeling very serious today. Very serious. All right. Well, the last time we were together,

we were talking about extreme flatulence from a product review. So we got to be a little bit more

serious than that

today. Speaking of reviews, that is actually the topic of what today's, you can call it a training

is on it. It's the importance of studying reviews when you have a brand new product you're going

to make, when you have a mature product that you need to check, you know, your status and how,

what's working for you, what's not working for you. So, Sean, you have a mature product that you need to check, you know, your status and how, what's working for you, what's not working for you.

So, Sean, you have launched a few products in your time.

Did you look at competitor reviews before making the product?

I did, yes.

And I used to spend a lot of time doing it, scoring through the reviews, reading paragraph after paragraph.

It was very tedious, but...

But why is it important? Why did you do that? What goal did you have when you were like,

you know what? I need to read my competitor reviews. Yeah, you want to improve your product.

So where your competitors fall short, you want to make sure if you can have your manufacturer,

make sure that the product that's similar to your competitors that you're sourcing now doesn't have those problems.

And you want to make it just as good, if not better.

So wear it for short, you want your manufacturer to recoup those areas and fix them up.

...