How Stories Drive Our Happiness and Financial Success
Money For the Rest of Us
J. David Stein
4.5 • 1.4K Ratings
🗓️ 30 March 2022
⏱️ 31 minutes
🔗️ Recording | iTunes | RSS
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Summary
Stories determine economic and financial outcomes, both our own and the world in aggregate. Here's how to craft and follow stories that will lead to better financial outcomes and greater happiness.
Topics covered include:
- How financial narratives give us the confidence to take action in the face of uncertainty and potential loss
- How the greater the stakes, the more we rely on anecdotal evidence rather than statistics
- Is the world more stable and predictable or in a constant state of disorder
- How stories determine what we buy and aspire to and how marketers try to influence those stories
- How stories of fear and greed influenced economic outcomes in the 1920s and 1930s
- How more precise stories lead to greater confidence and potentially to manipulation.
- How to get off the hedonic treadmill in order to be happier
Thanks to OurCrowd and Policygenius for sponsoring the episode.
For more information on this episode click here.
Show Notes
Joseph Campbell & The Hero’s Journey by Tamlorn Chase—Odyssey Online
Panarchy: Understanding Transformations in Human and Natural Systems by Lance H. Gunderson
Optimizing SKU Selection for Promotional Display Space at Grocery Retailers by Pak Et al.
The Role of Sentiment in the Economy of the 1920s by Kabiri Et al.
Narrative Economics: How Stories Go Viral and Drive Major Economic Events by Robert J. Shiller
How To Want Less by Arthur C. Brooks—The Atlantic
Related Episodes
294: How Stories Go Viral and Drive Economic Events
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Transcript
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| 0:00.0 | Welcome to Money for the Rest of Us. |
| 0:03.0 | This is a personal financial show on money, how it works, how to invest and how to live |
| 0:08.3 | without worrying about it. |
| 0:10.1 | I'm your host, David Stein, today's episode 380, it's titled, How Stories Drive Our Happiness |
| 0:16.7 | and Financial Success. |
| 0:19.5 | Last week, LaProna watched the 2011 documentary Finding Joe. |
| 0:23.7 | It was about the hero's journey, a theory that Joseph Campbell developed and discussed |
| 0:30.4 | in depth in his 1949 book, Hero of a Thousand Faces. |
| 0:35.5 | He developed this theory over five years, spending nine hours a day reading mythology from |
| 0:41.3 | around the world. |
| 0:42.8 | He concluded that epic poems, novels, movies, myths all tell the same story when he describes |
| 0:51.7 | as a monomyth with stages of initiation, separation, and return. |
| 0:58.6 | There are seventeen stages in his monomyth, but the final stage, when there is a return, |
| 1:06.0 | the hero brings back his story to share and inspire others. |
| 1:11.5 | We are rooted in stories, it's how we view the world, it's how we make financial decisions |
| 1:19.9 | based on the narrative that is in our head, that drives our actions. |
| 1:25.4 | I've mentioned in the past that I skim numerous digital newspapers and magazines today. |
| 1:31.0 | I subscribe to a number of institutional research services that produce a constant stream |
| 1:36.4 | of written reports. |
| 1:38.0 | I subscribe to Refinitive and Y-Charts that stream news headlines from Reuters, Associated |
| 1:44.1 | Press and other services. |
| 1:45.9 | I scan my Twitter feed briefly. |
... |
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